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Arvind launches new denim fabric collection

Arvind has launched its new Gravity fabric collection at its Festive 2018 trade events in New Delhi and Mumbai.

4th June 2018

Innovation in Textiles
 |  Ahmedabad


Arvind, one of the world’s largest manufacturers of denim, has launched its new Gravity fabric collection at its Festive 2018 trade events in New Delhi and Mumbai this spring. Invista was there to support its long-standing Indian partner in a business segment that shows no signs of slowing.

“Gravity looks like being a powerful new force in the Indian marketplace and well beyond. It includes a range of fabric and styling innovations to boost Arvind branded favourites, such as Boomerang, Mutants, Azurite, Noe Cord and Fusion,” the company reports.

Aamir Akhtar, Arvind CEO, Lifestyle Fabrics – Denim and Rebecca Li, Invista Apparel Commercial Director, Rest of Asia introducing the Festive 2018 event in Mumbai, March 2018. © Invista/Arvind

Visitors viewed the results at runway shows, and there were pattern-making workshops, wash tutorials, and updates on eco developments for the technically-minded wanting to get the best out of its advanced fabrics.

Festive 2018 attracted more visitors than ever before. © Invista/Arvind

All Arvind stretch denims are powered by Invista’s Lycra fibre. Zones at both events highlighted the comfort, fit and durability benefits Lycra dualFX and Lycra Shaping technologies bring to denim. The temperature management properties of fabrics incorporating Coolmax Core and Coolmax All Season technologies were a further attraction for visiting brands and retailers. And the sustainability advantages of Lycra T400 fibre with EcoMade technology and Coolmax EcoMade fibres in an increasingly environmentally-conscious world were of particular interest.

Rebecca Li sharing insights on denim trends in one of the panel discussions. © Invista/Arvind

Festive 2018, now firmly established on the Indian textiles industry calendar, attracted more visitors than ever before. The mix of displays, runway shows, technical workshops, expert speakers, including Invista Commercial Director Rebecca Li and Aamir Akhtar, Arvind CEO, Lifestyle Fabrics – Denim, and lively discussion groups reflected well on the health of a fast-moving segment.

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