Advansa has announced a partnership with Asics for the launch of Asics’ high performance running apparel collection made with Advansa ThermoºCool Eco fibres, combining innovative functionality and sustainability within the same garment. The high performance apparel collection will be introduced in the Spring 2010 collection and will be available at retail in January 2010.

Asics is an acronym derived from the Latin phrase ‘Anima Sana In Corpore Sano’ meaning ‘a sound mind in a sound body’. Staying true to the philosophy by which it was founded, every Asics innovation, every concept, every idea is intended to create the best product, by striving to build upon technological advances and pushing the limits of what can be learned from the body and its needs in athletic gear. Asics’s pledge is to bring harmony to the body and soul.

Advansa says that Asics has seen in the new and revolutionary Advansa Thermoº Cool Eco garments that have been specially designed for them, the perfect material for their new running performance apparel collection. Advansa ThermoºCool Eco offers a step forward in functionality and a new overall understanding of how the body reacts during exercise. Asics is the first running company in the world to incorporate such technology in their apparel line.

Advansa ThermoºCool garments are made with a unique fibre mix that the company says provides superior evaporative cooling, designed to keep the user dry and cool when his body temperature increases, and unique thermo buffering properties that help to keep the user warm when the temperature decreases. Through this unique combination, the garment helps to thermo regulate body temperature throughout the entire exercise period in either high or low activity phases. Wearers remain in their comfort zones without their bodies overheating and without the undesirable post-exercise chill effect.

Advansa says that sustainability and ecology are vital issues within the core policies of both Asics and Advansa and the Asics collection is launched using an environmental friendly version of Advansa ThermoºCool, thus marrying ecological and functional benefits in the same garment, which is a breakthrough in the performance sportswear market.

David Chandler, VP Apparel and Accessories of Asics America says, “For Asics, innovation and functionality are key issues. We strive to offer unique products to our clients. With Advansa ThermoºCool ECO, we have found a product that perfectly fits with our philosophy of innovation and functionality. Innovation is a driver within Asics and as sponsors of major athletic events,  such as the ING New York City Marathon where runners require the maximum from our garments to remain fully focused on the race and our ultimate aim is to provide them with the best comfort that all runners deserve, especially when running such a demanding marathon as the NY race.”    

“We have seen in Asics an ideal brand partner. Together we have created strong synergies between our companies to support the launch of Advansa ThermoºCool ECO,” states Gerard Illeras, Global Market Manager for Sportswear at Advansa.

David Chandler adds, “Another crucial benefit, besides the unique functionality that Advansa ThermoºCool Eco provides, is that we are also able to offer an ecological and sustainable approach in keeping with our policy to offer more sustainable products”.

Gerard Illeras adds, “Advansa ThermoºCool Eco is the result of more than two years of R+D from our innovation laboratory. The product is supported with global marketing activities and promotion in order to build a solid brand. The product is targeted to innovative companies such as Asics who desire not only to differentiate themselves but who are dedicated to offering the maximum performance to their clients.”

Asics’s high performance apparel collection with Advansa ThermoºCool Eco launches for Spring 2010 and it is scheduled to be at retail in January 2010.