The new company will continue to be headquartered in Bloomfield Hills, MI, maintain operations from its state-of-the art research and manufacturing plant in Kings Mountain, NC, and continue with its operations in Hong Kong.

“We chose to partner with Crypton and Nanotex because of their global reputation for performance and strong brand recognition,” commented Berkley Capital President Frank Medici. “By working with their established and proven management team, Berkley will be able to build upon the strong foundation that the Crypton team have built and help bring the organization to its next evolution in producing performance products for the home, contract, apparel and other businesses.”

Growth strategy

The move significantly enhances the growth strategy of Crypton and Nanotex and enables the company to bring greater value to its clients as it looks to dramatically expand sales, the company explains. This investment is also expected to allow for more expansion in new business lines and applications for both the Crypton and Nanotex businesses.

“By partnering with Berkley Capital, we will be able to accelerate our goal of making our brands household names,” said Randy Rubin, co-founder. “We see this as an amazing opportunity for our company and will enable us to reach our full potential. I look forward to continuing my role as a Brand Ambassador to maximise our growth.”

The Crypton Companies have patented and branded environmentally responsible textile performance solutions since 1993. The company’s flagship product, Crypton fabric, is used in the healthcare, hospitality, government, education and contract segments. In 2013, Crypton acquired Nanotex, which was among the first to market nanotechnology solutions for textiles. Since that time, Nanotex technology has been significantly enhanced, and is being re-launched for the apparel markets through a new integrated marketing and promotion campaign.

Moving forward

Company co-founders Craig and Randy Rubin, and Lance Keziah, president of The Crypton Companies, will retain minority ownership. Craig and Randy Rubin will carry the titles of Founder and Vice Chairman of the new company, with Randy serving as primary brand ambassador and Craig will continue to advise the company in the areas of research and development and plant processing. Keziah will assume the role as CEO and will manage all aspects of the business.

Frank Medici, president of Berkley Capital, will become Chairman of the Board of the new company, while Berkley Capital Managing Director Thomas Ghegan will be a Director along with Lance Keziah and Craig Rubin.

“Berkley brings with them a deep knowledge and vision of where our company could go in its next stage of growth, so it was an ideal scenario to partner with them to move our company forward along the existing business lines now and for future ones under development,” said Craig Rubin.

www.crypton.com