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Birla’s Liva Reviva project applauded

Company is prioritising the increased use of alternative feedstocks like textile waste.

19th April 2021

Innovation in Textiles
 |  India


A recycling project by cellulosic fibre producer Birla Cellulose, part of the Aditya Birla Group, has received recognition in the first edition of the National Innovative and Sustainable Supply Chain Awards organised by UN Global Compact Network India.

The project case study presented by the company– Liva Reviva by Birla Cellulose and Fully Traceable Circular Global Fashion Supply Chains – was recognised for addressing the challenges of textile waste which is either incinerated or landfilled due to a lack of recycling technologies, as well as the lack of traceability in long and complex fashion supply chains.

Birla’s Liva Reviva viscose fibre is based on 80% wood pulp and 20% pre-consumer cotton fabric waste and has achieved RCS (Recycled Claim Standard) certification. Since its launch in 2020, the fibre has been adopted by many global brands and close partnerships across the global value chains have helped in the establishment of viable reverse logistics, as well as creating higher value for textile waste for small scale waste recyclers.

The blockchain-based GreenTrack platform allows the flow of Birla’s fibres along the supply chain to be tracked in real time – from certified forests to the end consumer. By simply scanning a QR code, this journey can also be viewed by consumers.

Birla Cellulose is prioritising the increased use of alternative feedstocks like textile waste and is committed to accelerating innovations that are aligned with UN’s 2030 sustainable development goals.

“We are proud to be recognised for our solution for upcycling textile waste, reducing the pressure on virgin materials and establishing transparency in complex fashion value chains,” said Dilip Gaur, Birla Cellulose business director.

“The first edition of the awards witnessed outstanding case studies from prestigious organisations with notable contributions to the adoption and implementation of innovative and sustainable supply chain practices,” added Shabnam Siddiqui, executive director of UN Global Compact Network India. “We congratulate Birla Cellulose for its pioneering work done in accelerating circularity and transparency in the supply chain in such a short time.”


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