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Browzwear expands digital platforms range

Colour consistency from digital design to production.

7th February 2024

Innovation in Textiles
 |  Pratteln, Switzerland


Archroma and Browzwear have expanded their partnership to bring the complete Color Atlas by Archroma library of colours to Browzwear’s VSticher, Lotta and Stylezone design platforms.

Designers will now have access to a total of 5,760 colour references, with 1,440 colours for polyester added to Browzwear’s existing colour library of 4,320 Color Atlas colours for cotton poplin. This will support them to collaborate across the entire supply chain, ensuring colour consistency from digital design to production for cotton, polyester and blends.

Crucially, the colour references in the Color Atlas by Archroma have been formulated to comply with leading international eco-standards, allowing designers to select dyes and finishes that meet their desired sustainability profile. Each colour is available as a physical colour standard that includes precise dyeing recipes and compliance data, as well as access to expert technical support from Archroma around the world.

“With the industry’s largest colour library at their fingertips, the Browzwear community is being further empowered to embrace end-to-end digital workflows and bring more transparency, sustainability and collaboration to the fashion industry,” said Lars Villumsen of Browzwear. “We are pleased to continue to partner with Archroma to bridge the gap between fast and efficient digital processes and physical product creation.”

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