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Industry Talk

Celebrating the TR-808

Collection showcases the drum machine that has been central to music and digital culture for decades.

6th September 2021

Innovation in Textiles
 |  Boston, MA, USA

Clothing/​Footwear

Gaming lifestyle brand XSET has teamed up with electronic music equipment leader Roland for Drop The Bass, a clothing collaboration celebrating the massive cultural impact of the TR-808 drum machine.

The collection, designed by Dennis Calvero, features clean graphics showcasing the iconic Roland logo and digital specifications of the TR- 808. The capsule includes limited edition fashion staples, like bucket hats, t-shirts, hoodies and long sleeve shirts with graphics representing waves of sound and booming speaker systems.

“I am personally a huge fan of Roland and the impact they have had on music and style,” said XSET chief merchandise and licensing officer Wil Eddins. “When they approached us about working together it was obvious that clothing collaborationss with tech brands – especially a brand with Roland’s prestige –would be something our fans would connect with.”

From Giorgio Moroder’s creation of electronic dance music, via gaming soundtracks, to Kanye West’s 808 Heartbreak, the Roland TR-808 has been at the epicentre of music and digital culture for decades.

Drop the Bass has already been worn by musical friends of XSET, such as, Drake’s producer, Nineteen85, recording artists and DJs, Lil Keed, DJ Sidereal, and Lil Pump.

www.xset.com

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