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Circular style in Wake Up Orange

Finishing treatment based on plant-based wax makes the anoraks 100% circular.

22nd September 2021

Innovation in Textiles
 |  Jyväskylä, Finland

Clothing/​Footwear, Sustainable

Spinnova and Bergans are expanding their Collection of Tomorrow’s anorak range with the 0.5B anorak in Wake Up Orange.

A long-awaited drop of the collection’s anoraks is now available and will be delivered to consumers with unique artwork by Norwegian artist Danny Larsen.

Collection of Tomorrow was launched in 2019 by Bergans and Spinnova and so far includes three commercial products. The award-winning collaboration has  pushed the boundaries of circular design since its inception.

The new 0.5B anorak was the overall winner of the recent Scandinavian Outdoor Award.

“We consider The Collection of Tomorrow to be our most meaningful project, and one that’s too important to ignore,” said Bjørnhild Hoveid Steingrimsen, product developer at Bergans. “The latest attention-grabbing colour in the collection underlines this message.”

Like the previous anoraks, the new batch has been treated with Halley Stevenson’s EverWax Olive, which is a wax treatment based on olive oil and other plant-based wax types. This treatment without synthetic ingredients allows full recyclability of the fabric, making the anoraks 100% circular.

© Bergans

Spinnova is a new circular textile fibre made from sustainably sourced wood or waste, without harmful chemicals. It produces 65% less CO2 emissions and uses 99% less water than cotton production (cradle to gate), sheds no microplastics and quickly biodegrades.

“We’re thrilled to see our long-term strategic collaboration with Bergans continue, and have been looking forward to our next drop of circular products to consumers,” said Janne Poranen, co-founder and CEO at Spinnova.

Spinnova’s long term business targets include producing more than one million tonnes of its fibre annually in the next 10-12 years. In February 2021, the company announced plans to build its first commercial factory in Finland to meet the growing demand for sustainable materials from global textile brands. The factory is expected to be completed at the end of 2022, and will produce Spinnova fibre as a joint venture with strategic partner Suzano, the world’s largest cellulose producer.

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