Circulose is partnering with TextileGenesis, a Lectra company, to integrate supply chain traceability into its products for fashion brands.

Through the collaboration, every kilo of Circulose pulp – made entirely from discarded textiles – will be digitally traced to the finished product, with a joint ambition to extend traceability further upstream over time. This gives brands verified, data-backed visibility to support circularity claims and build consumer trust, as well as prepare for upcoming regulatory requirements.

“As the industry shifts to preferred and circular materials, strong traceability is critical to ensure the integrity of sustainability claims,” says Jonatan Janmark, CEO of Circulose. “By embedding traceability through TextileGenesis as part of our integrated solution we make traceability easy for all brands that are buying Circulose.”

The TextileGenesis Fibercoin system assigns a unique digital token to each unit of Circulose, recording every transformation step in the supply chain and preventing double-counting. This ensures a secure, real-time chain of custody from pulp to garment.

Integrated traceability, combined with a unique licensing-based pricing model, makes it easier for fashion brands to transition from virgin fibres. Through this collaboration, all brands purchasing Circulose will be able to achieve full traceability.

www.circulose.com