TrusTrace has formed a strategic partnership with ASOS, the UK-headquartered online fast fashion brand with over 18 million active customers in over 200 markets.

ASOS is investing in robust traceability infrastructure to gain real-time visibility into its supply chain, down to farm level (Tier 5). By integrating the TrusTrace AI-enhanced platform, the brand will be able to streamline operations relating to risk, compliance and impact management, ensuring timely access to trusted data that enables proactive decision-making, due diligence and compliance.

“Our partnership with TrusTrace is a key milestone in our updated Fashion with Integrity programme,” said Elena Martínez Ortiz, EVP of product at ASOS. “TrusTrace enables us to improve product traceability, helping us meet compliance standards, understand and address risks, and boost resilience in our supply chain by supporting our suppliers to implement improvements.”

The TrusTrace platform will support supply chain mapping, with end-to-end visibility from Tiers 1 to 5 and product-level traceability with verified data from source to final product,

It will also provide centralised compliance documentation streamlined for evolving global regulations and configurable analytics and reporting.”

“Our partnership with ASOS reflects a growing industry shift towards data-driven accountability and ethical transparency,” said Shameek Ghosh, CEO and co-founder of TrusTrace, which is headquartered in Stockholm, Sweden. “Our platform will empower ASOS with high-resolution supplier data, centralise documentation and seamlessly integrate with existing systems to streamline and future-proof compliance and sustainability efforts.”

www.trustrace.com