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Fibres/​Yarns/​Fabrics

Cordura unveils latest fabrics, trends and products at OR Summer Market 2016

The Cordura brand will be spotlighting a number of innovative new products from leading brands, like Levi's, FOX Racing and Reebok.

4th August 2016

Innovation in Textiles
 |  Salt Lake City, UT

Sports/​Outdoor, Clothing/​Footwear

Invista’s Cordura brand will exhibit the company’s new high performance #CorduraTough fabrics and products. © Cordura  Invista’s Cordura brand has identified three trends driving outdoor product innovation for 2017 – Authentic Heritage, Simplicity in Style and Going the Distance – which will be presented alongside the company’s new high performance #CorduraTough fabrics and products at the Outdoor Retailer Summer Market 2016 this week.

The Cordura brand will also have spotlight features focused on Crafted in the USA and Fashioned in Japan innovations, as well as exhibit the latest 2017 trend specific performance Cordura Denims in its Authentic Alchemie Collection; forward thinking functional fashion designs from the Cordura brand + ESMOD collaboration; new additions to the Cordura + Struktur Studio Collection; and the Cordura + Brown Buffalo collaboration range of urban retro bags and packs.

Trends

Authentic Heritage theme represents the latest Cordura fabrics that are dedicated to helping create products designed to get the job done, so concentration can be focused on the adventure at hand.  These fabrics aim to help achieve real performance, real results, versatility and reliability.

Simplicity in Style represents an era of heightened connectivity, where there is a growing desire to unplug and get off the grid. The latest bags, packs and apparel featured in this category are designed to embrace this spirit with clean simple minimalistic lines and all around durable style.

Going the Distance trend is about multi-functional fabrics that bring a range of hidden benefits. These are showcased in the company’s latest Cordura brand collections and are said to combine the best of both worlds – strong with soft, fashion and function, durability with definition.

Innovative collaborations

In addition to these outdoor trends, the Cordura brand will be spotlighting a number of innovative new products from leading brands. Levi's introduces the Levi's Commuter Collection, featuring jeans made with strong, durable Cordura Denim fabric that is said to resist tears, scuffs and abrasion. The Levi's Commuter collection is features endurance fabric technology, a blend of premium cotton with Cordura fibre for enhanced strength and durability.

FOX Racing will showcase its latest products designed for the motocross enthusiast, like the head to toe Legion Series designed with Cordura fabrics to be entirely adaptable, completely dependable and durable to the core. The Indicator Pro Short will also be on display, which maximizes durability with wear-resistant, stretch Cordura fabric.

Reebok's new additions to its CrossFit Collection aim to help meet the needs of athletes’ extreme routines. This collection is made with a variety of durable Cordura fabric technologies that feature enhanced wearer benefits, such as moisture management and freedom of movement.

High performance fabric

With leading brands including Lycra, Coolmax, Cordura, Stainmaster and Antron, Invista is one of the largest integrated producers of chemical intermediates, polymers and fibres.

The company’s Cordura fabric, known for its resistance to abrasions, tears and scuffs, is a primary ingredient in many high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel.

www.cordura.com

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