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Endeavour system in Taiwan showcase

Backed by H&M, company plans to set up further demonstration hubs at customer sites in the coming months.

15th February 2022

Innovation in Textiles
 |  Taiwan

Clothing/​Footwear, Sustainable

Alchemie Technology has shipped an Endeavour machine to JSRTEX Group, a leading textile manufacturing innovator in Taiwan, which is establishing a new showcase for sustainable dyeing for Asia.

The Endeavour digital dyeing solution produces no wastewater and reduces energy consumption by 85% compared to traditional dyeing. Developed by a high technology cluster in Cambridge and manufactured entirely in the UK, the system will form the centrepiece of an Alchemie demonstration hub and showroom in Asia allowing international brands and textile producers from across the region to see the technology in action.

Alchemie, backed by fashion giant H&M, plans to set up further demonstration hubs at customer sites around the world in the coming months to showcase how Endeavour is more cost effective to operate and better for the environment than traditional dyeing technology.

The company is now inviting other brand and manufacturing partners to participate in its global showcase programme.

While the fashion industry is widely believed to be the second most polluting on the planet (behind agriculture), it is also the industry that can reduce its CO2 emissions at the greatest rate by changing the way it dyes textiles. To make this happen needs brands to work with pioneering manufacturers to accelerate the change.

Textile dyeing and finishing is responsible for 3% of global CO2 emissions (predicted to increase to more than 10% by 2050) and causes over 20 per cent of global water pollution.

“Alchemie plans to deliver a significant number of Endeavour low energy, waterless dyeing machines into Asia, where most of the world’s dyeing and finishing takes place, in the next two years,” said Alchemie MD Simon Kew. “This will also require the support of governments through investment, grants and legislation, and the critical effort of brands and pioneering manufacturers in their supply chains.”

“Having an Endeavour demonstration hub in Taiwan is another important milestone on our journey towards transforming the fashion industry and helping to reduce its climate impact. We are excited to be delivering the long-awaited transition to more sustainable textile dyeing.”

“When we started Alchemie in 2013 it was a revolutionary idea – to try and make dyeing more sustainable,” added company chairman and founder Alan Hudd. “Since then, we have moved from basic concept to full production machines. Endeavour is now ready to play its part in cleaning up the global dyeing industry to everyone’s benefit.”

Steve Lin, founder of JSRTEX said that a high level of sustainability is an important part of his company’s vision.

“The Endeavour system maintains the same quality as traditional dyeing while saving energy and water and being far less polluting,” he said. “Taiwan is the epicentre of advanced textile manufacturing technologies in Asia and we look forward to welcoming brands and producers to our new Endeavour demonstration hub, to see for themselves how they could benefit from switching to waterless dyeing.”

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