With over 4,500 exhibitors from nearly 30 countries under one roof at October’s Intertextile Shanghai Apparel Fabrics, there is something for everyone’s unique fashion tastes at the industry’s leading trade fair for the autumn/winter season, organisers report.

This is especially the case in SalonEurope, Intertextile’s premium zone for mid and high-end European fabrics and accessories suppliers targeting Asian buyers who are looking to meet the strong consumer demand in the region for European fashion. Some of the leading brands who will participate in SalonEurope this edition include Albini, Alumo, American & Efird (Guetermann), E.Thomas, Freudenberg, Kufner, Marzotto Group, Miroglio, Loro Piana, Woolmark and Zegna.

Within SalonEurope buyers can also find the Milano Unica Pavilion, as well as the Premium Wool Zone and Verve for Design areas, each reflecting fashion and style in their own unique ways. For buyers who are on the lookout for future trends and styles, the eight trend forums found throughout the halls, including an international forum, four Chinese forums, an accessories forum, the Japan Pavilion forum and the Korea Pavilion forum, will provide the right platform.

Style and heritage on display

Heritage brands and stylish high-end wool products await buyers in the Premium Wool Zone, as a number of new suppliers join this edition. Amongst the new participants are Dugdale Bros, from the UK, and Italian brands Ferla, Piacenza and Stylbiella. Dugdale Bros are cloth merchants based in the very centre of Yorkshire's worsted industry. Ferla offers production rich in fashion content that is reserved for the most prestigious Made-in-Italy trademarks. Piacenza uses wools from Australia, cashmere from Mongolia and vicuna and alpaca fibres from Peru. And Stylbiella produces superfine wool fabrics for some of the world’s leading tailors.

Joining them are other key exhibitors from the UK, such as Abraham Moon & Sons, Bower Roebuck, Holland & Sherry, Huddersfield Fine Worsteds, Kenneth Mackenzie and Scabal, as well as Aris Industrial from Peru, Dino Filarte from Italy, Dormeuil from France, and Hayazen Textile and Toyama from Japan amongst others.

As the Chinese market has matured in its appreciation for original fabric designs, this increased demand has led to a diverse range of design studios taking part in Intertextile’s Verve for Design, which can also be found in SalonEurope. This edition will see exhibitors from Australia, France, Hong Kong, Italy, Japan, Korea, Switzerland and the UK amongst those taking part.

Japan Pavilion

The Japan Pavilion will once again be attracting buyers looking for the latest Japanese styles and fashions. Delicate, lightweight fabrics are a particular specialty of Japanese suppliers, with Saiei Orimono being one such exhibitor at Intertextile. The company’s yarn-dyed silk fabric is made from 8-denier silk thread derived from silkworms that are said to emit the thinnest fibres in the world.

Knitted fabric producers can also be found in the pavilion, including A-Girl's. The company supplies lightweight fabrics made from their self-developed fine-count yarns which are used by global luxury brands. Lace can also be sourced in the pavilion, with Sun Fashion exhibiting its Leavers Lace. Moving away from delicate fabrics, Daiichi Orimono is a specialist in super-high-density woven fabrics.

Apart from the Japan Pavilion, other Asian pavilions at the fair include Hong Kong, India, Korea, Taiwan, Pakistan and Thailand. And in addition to Intertextile Shanghai Apparel Fabrics, three other textile fairs take place at the National Exhibition and Convention Center during the same period, including Yarn Expo Autumn.

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