Wrangler has teamed up with Infinited Fiber Company to incorporate Infinna regenerated, recyclable fibres into its global denim range for its Autumn 2021 collection.

Combined with other innovations the Infinited Blue collection represents Wrangler’s next steps in circularity, water reduction and reduced environmental impact.

“Wrangler is committed to continually pushing the sustainability standards for denim,” said Dhruv Agarwal, senior director, innovation, sustainability and product development for the brand’s owner Kontoor. “We believe our work with Infinited and the introduction of Infinna once again raises the bar in terms of environmental performance without compromising the comfort and quality consumers expect from Wrangler. The introduction of Infinna is an additional fibre complement to cotton and an important step forward in the commercialisation and adoption of circularity in the apparel supply chain.”

The shared journey to a circular future for textiles began for Wrangler and Infinited in 2015, when the commercial viability of Infinna technology was first being evaluated. Wrangler’s Innovation Team was among the first to see the innovation’s potential, helping the company understand the industry’s technical requirements for the fibre and completing preliminary tests and trials on fabrics.

“We are grateful to the Wrangler Innovation Team for their long-term support, for being one of the early adaptors of Infinna and for turning our innovation into a beautiful denim that will unlock a new level of circularity in the textile industry,” said Petri Alava, CEO and co-founder of  Infinited Fiber Company.

Infinna is a premium fibre with a similar feel to the soft-yet-durable cotton of traditional denim, but is created from textile waste. This means clothing and textiles that already exist can be recycled repeatedly, saving them from landfill, and decreasing the reliance on virgin fiber. Conventional cotton production is known for its extensive water and pesticide consumption, while Infinna can be produced with a fraction of the water by using responsible chemistry.

In addition, in the production of the new denims, Indigood Foam-Dye entirely replaces the traditional water vats and chemical baths of conventional indigo dyeing, reducing wastewater by over 99%. The brand has also adopted an e-flow technology exploting nano bubbles to distribute chemical products more efficiently during the finishing process of the fabric, resulting in a lower environmental impact.

The Infinited Blue collection includes signature pieces from Wrangler’s 70-plus year history – the men’s Western jacket (124MJ) and men’s Western jeans (11MWZ).

www.wrangler.com

www.infinitedfiber.com