ITV, a leading manufacturer of premium denim fabrics, showcased its latest denim collections, produced with cutting-edge technologies and sustainable processing, at a new space at Munich Fabric Start, dedicated to innovative companies in the denim world.

The company introduced a selection of its FW 17/18 collection, produced using cutting-edge technologies and finishing. The exhibits featured unique and important concepts, which explore the new combinations of traditional and new trends, to showcase the essence of innovation.

ITV exhibited at the CATALYZER BLUEZONE area, a space, focusing in particular on the industry’s advanced developments and on sustainable processing. The CATALYZER area was one of the innovations in the 2016 edition of the German exhibition and it is part of the BLUEZONE, traditionally dedicated to the denim and sportswear community.

Collection

The new ITV Denim collection is based on developing the concept of “essential” in order to reach the core of innovation for the new Fall/Winter 17/18 season, ITV says. “The result is a palette of inspiration sources which is as balanced as it is surprising, meeting the most stylish requirements of premium brands worldwide,” the company explains.

“There are many lines, each of them with an assertive and carefully structured character, combining the best denim tradition with ITV’s commitment to innovation and with the search for excellence in fabrics leading to finishing and supply chain processes geared towards the new perspective of sustainability.”

History and heritage

A key player in the FW 17/18 collection is the ITV WORKIN’ HERO line, where denim goes back to its roots to reinvent its future. The fabric is said to represent a rediscovery of the origins of denim, going back to the concept of working clothes used by miners, whose range includes unique nuance and vintage effects, such as sulphur dyes.

“From history we move on to heritage itself with ITV MEMORIES, developing concepts focused on tradition without giving up on comfort, guaranteeing a top-of-the-range fit,” the company continues. “This collection is produced entirely with combed fabrics, achieving a surprisingly cool and lightweight result, highly performing in terms of elasticity.”

ITV innovation

Innovation in fabrics, combined with original stretch features and the continuous search for new weaving techniques, has produced two new collections: ITV FLEXYBLU and ITV SUPERSOFT. Thanks to its high elasticity performance levels, ITV FLEXIBLU is said to bring out the most developed approach to the stretch fabric concept, while remaining true to denim traditional values.

ITV SUPERSOFT, on the other hand, is a line resulting from the need to combine the technical features of elastic fabric with contemporary and totally new looks. For this purpose, ITV has developed a new weaving technique, based on careful selection of raw materials: the cottons are woven with exclusive twists and mixes thus ensuring a combed fabric.

Sustainable processing

The R&D department at ITV has been committed to “green” concepts when developing new collections, focusing in particular on research as regards fabric dyes. An example of this is the exclusive WINETEX technique, where use is made of colouring from waste in the wine supply chain to dye fabrics in a way which is absolutely natural, according to the company. Moreover, this technique is said to guarantee a wide range of colours from raw to brown without any chemicals being used in the wash, changing just the water temperature and pH.

ITV is also developing new indigo dyeing techniques, where the aim is to obtain a reactive product reducing the laundry stages in order to cut down on water use and processing times.

“Ours is a continuous search for excellence, starting from careful selection of raw materials, such as cotton, through the development of new techniques and technologies which allow us to achieve high-end quality results, as part of a process which is intended and needs to be increasingly eco-sustainable,” said Paolo Gnutti, R&D from ITV Denim.

www.itvdenim.com