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MySize partners with Santista Têxtil

Effective reverse logistics solutions address the issue of returns due to sizing.

31st August 2022

Innovation in Textiles
 |  Sao Paolo, Brazil


Omnichannel e-commerce platform and provider of AI-driven measurement solutions MySize has announced a joint venture with leading Brazilian denim manufacturer Santista Têxtil, headquartered in Sao Paulo.

MySize was founded in 2014 to address common problems with  online shopping centred around size uncertainty and the proliferation of items returned due to fit issues. It has developed several measurement apps – MySizeID, BoxSize and SizeUP – all based on patented algorithms and software development kits (SDKs).

These will now be directly marketed to Santista’s extensive customer base which includes many well-known brands. Access to MySizeID can reduce returns for these brands by up to 50% and increase the average size order.

In addition, the recently launched FirstLook Smart Mirror, an interactive, mirror-like touch display for physical stores that offers personalised fit and product recommendations, will be made available.

Every year, returns cost retailers worldwide an estimated $642.6 billion and only 48% of returns can be resold at full price, while $5 billion of returns end up in landfill. Retailers spend as much as 66% of the price of a product to process a return. The MySize joint venture with Santista aims to address these issues.

“Santista is a consolidated brand in the Brazilian market and a leader in using innovative technology and sustainable solutions to improve the fashion industry,” said Ronen Luzon, CEO and founder of MySize. “Having the company as our partner showcases the strength of our solutions and the importance of sizing technology in the retail industry. Now Brazilian retailers will be able to meet their economic and environmental goals, meeting and exceeding the needs of their customers.”

“MySizeID and FirstLook Mirror are exciting products that offer attractive advantages to fashion retailers,” said Gilberto Stocche, CEO of Santista. “We believe our joint venture with MySize will give customers an effective reverse logistics solution that is proven to significantly reduce returns while bolstering customer experience.”

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