The partnership will bring together Noble’s XT2 odour management technology with ANTA’s performance apparel and footwear products for the ANTA, Fila, Descente and ANTA Kids brands in mainland China.

Noble and Anta have created innovative new fabrics with XT2 technology, designed to eliminate odour in fitness, sport and lifestyle products. The product line will launch in autumn of 2016 and will be sold in ANTA’s more than 7,500 branded retail stores across China.

Common vision

“ANTA and Noble share the common vison of helping empower people to perform at their best,” commented Jeff Keane, CEO, Noble Biomaterials. “We are thrilled with the ANTA partnership and look forward to working together to develop performance products that allow people to reach their potential.”

ANTA Director of Innovation, Roger Wang, CText FTIPhD, said: “As the number one local Chinese sporting goods brand, ANTA emphasizes establishing high-level partnerships with advanced material technology makers like Noble.”

“We strongly believe the strategic agreement for the use of XT2 will greatly benefit ANTA and Noble and leverage our mutual effort behind technology innovation as well as brand marketing.”

XT2 technology

XT2 uses the properties of silver to eliminate odour by inhibiting the growth of bacteria and fungi on fabrics keeping apparel smelling fresher for longer. XT2 is completely dyeable, providing the freedom to include it in products where colour is an important driver, the company reports.

According to Noble Biomaterials, the company has tested garments made with XT2 technology under rigorous, real-world conditions and has observed no degradation in performance over the life of the garment. XT2 is an inherent yarn, so it will not wash out or wear off and will last the life of the product. XT2 is also bluesign approved for environmental sustainability.

Noble Biomaterials

Noble Biomaterials is a leader in antimicrobial and conductivity solutions for soft surface applications. The company produces advanced material technologies designed for mission critical applications in the performance apparel, healthcare, industrial, and emerging wearable technology markets.

Its flagship brands, X-STATIC, XT2 and CIRCUITEX are used to provide odour elimination, infection prevention/management, biometric monitoring and conductive protection benefits. The company’s headquarters and manufacturing facilities are located in Scranton, PA, with offices in Europe, Asia and South America.

www.noblebiomaterials.com