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Pantone expands digital colour platform

Design tools adapted to a new working environment that has merged physical and digital as never before.

15th November 2021

Innovation in Textiles
 |  Carlstadt, NJ, USA


Pantone Connect is the latest version of a digital platform enabling designers to streamline their colour decision-making and communications.

The platform, which provides access to all 15,000 Pantone colours available in the cloud, has added features that will provide opportunities for designers across the world to create digital mood boards and palettes and enable live collaboration amongst teams, clients and partners throughout the design workflow globally.

First launched in April 2020 and updated in June 2020 with a colour match card, the platform has evolved to the rapidly changing needs of the designer – specifically to adapt to a new creative and working environment that has merged physical and digital as never before due to the pandemic.

Pantone worked closely with designers across industries to understand the nuances of the designer’s new workflow, updating the product to best match needs. As a result, Pantone has streamlined the platform to be an all-in-one digital tool, where designers can easily integrate colour through the entire design process from start to finish. The platform is available in the Adobe Extension Marketplace for use in Adobe Creative Cloud software, App Store (iOS) and Google Play (Android) for your smartphone, and as a web application in a web browser.

“Pantone’s process for product design is very personal,” said Jung Sin, the company’s global director for digital product management. “We like to get in the trenches with the design community to understand how our tools can better help their process. With this latest iteration of Pantone Connect, we believe we have created a unique tool that has evolved to how designers naturally work, and we are excited to continue adapting and updating our tools to accommodate that.”

The Pantone Connect new features include:

-A mood board function which allows users to upload digital photos of inspiration on the platform and automatically match it back to the nearest Pantone colour equivalent.

-Palette creation, enabling designers to create and store palettes securely and to see how they will be perceived by people with common colour blindness as well as how they will look against light and dark backgrounds for contrast.

-Collaboration tools with which designers can share palette info with people across the design workflow and work together with teams, clients, printers and brands to reach a shared vision and definitive colour consensus.

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