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Personalisation for polyester

Response to market demand from the professional and recreational sports apparel and teamwear markets.

5th April 2022

Innovation in Textiles
 |  Rosh Ha’ayin, Israel


Kornit Digital is introducing the Atlas MAX Poly system as an industry-first direct-to-garment (DTG) solution for the digital decoration of polyester and poly-blended apparel.

Its development is in response to the demand for fashionable sportswear and apparel as athletic and leisurewear have become mainstream. By combining polyester and poly-blends with vivid designs across a range of colours, the Atlas MAX Poly aims to transform the multi-billion-dollar professional and recreational sports apparel and teamwear markets which currently face limitations in the mass customisation of polyester.

“As fashion and sports apparel merge, there’s new opportunity for innovative fashion on polyester, currently the fastest-growing textile vertical,” said Omer Kulka, chief marketing officer at Kornit Digital. “For the first time, recreational sportswear, promotional and sports brands can embrace vibrant and colourful design with this proven technology for on-demand production previously not possible.”

Unveiled during Kornit Fashion Week Tel Aviv 2022, the machine incorporates Kornit’s field-proven MAX technology for premium decoration, process automation, and smart autonomous quality control. XDi decorative applications enable endless designs on polyester and empower new styles for multiple effects and unlimited combinations, such as emulating threadless embroidery, high-density vinyl, screen transfer emulations and 3D effects.

The solution is compatible with mesh and plain fabrics, including brushed polyester, maintaining their durability and breathability. Customers gain competitive advantage via Pantone colour-matching and a wide colour gamut including neon colours for bright and vibrant impressions, using single-step mechanisms minimising production footprints while maximising versatility.

Other key features include:

-ActiveLoad automated garment-loading and pallet adjustment for repeatable, high-quality output with minimal errors.

-Seamless integration with the KornitX Global Fulfillment Network, enabling a pixel-to-parcel-to-doorstep experience. This enables users to capture untapped demand for polyester short-run production, personalisation and direct-to-fan and direct-to-recreational business models.

-Integration with the KornitX workflow ecosystem and Kornit Konnect dashboard, optimising process visibility and control and adding data-driven insights for production floor efficiencies.

The Atlas MAX Poly has already been successfully deployed across four global beta customer sites with expected availability in the second quarter of 2022.

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