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Coloreel introduces thread colouring unit to US

Coloreel will introduce the innovative Coloreel unit at the show Printing United in Dallas, TX.

17th October 2019

Innovation in Textiles
 |  Jönköping

Interiors, Sustainable, Clothing/​Footwear

Coloreel at Texprocess 2019. © Coloreel

Coloreel will introduce the innovative Coloreel unit at the show Printing United in Dallas, TX, from 23-25 October 2019. They will exhibit at Hirsch Solutions stand 2200 and present the US market with “the next big thing” in the embroidery industry.

The event showcases the latest solutions for apparel, graphics/wide-format and functional printing applications, while also extending into the commercial, packaging, and in-plant printing segments. “We are excited to explore the Coloreel opportunities within the USA Market,” said Kris Janowski, Hirsch Solutions President.

Coloreel thread colouring unit. © Coloreel

Coloreel thread colouring unit. © Coloreel

The USA market covers the whole spectrum of the embroidery industry with companies in both fashion and sport. The entire US market is about 85-90% of the whole European market and it contains a lot of single head embroidery machines. The USA market has come far in the personalisation trend, which is growing globally, the company reports.

The first product based on the Coloreel technology is a thread colouring unit that is designed to work with any existing industrial embroidery machine. By instantly colouring a white base thread during the embroidery production, Coloreel enables complete freedom to create unique embroideries without any limitations in the use of colours.

Chameleon embroidery. © Coloreel

Chameleon embroidery. © Coloreel

“This is an important step into an important market where the Coloreel unit can be used to the fullest extent. The American market is made for Coloreel since they have the largest personaliÑ‹ation market in the world,” said Magnus Hellström, VP Sales & Marketing at Coloreel.

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