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11th June 2018, Paris

Coloreel technology to be launched at Avantex

The product launch of Coloreel’s revolutionary thread colouring technology will take place at the Avantex high-tech fashion exhibition in Paris, from 17-20 September. Coloreel will present the final form of its ground-breaking technology in a ‘ready to order’ format at the show, with shipping due to start in the last quarter of 2018. 

Magnus Hellström, Vice President Sales & Marketing at Coloreel. (c) Coloreel.“Come to Avantex and be the first to witness the beginning of our revolution of the textile industry. There will be live demonstrations of the ground-breaking thread colouring unit that will produce designs never seen before, you don’t want to miss it,” says Magnus Hellström, VP Sales & Marketing at Coloreel.

“Avantex is the right place for us to launch our product, the right people are here, and we have a great history with them. We had our world premiere here in 2016 and presented the technology with great results. We then came back in 2017 to show our prototype in action and the market response was enormous. And we are now very excited to return in September 2018 for the product launch of our revolutionary thread colouring unit,” adds Joakim Staberg, Founder & Innovator at Coloreel.

The Coloreel technology enables high-quality instant colouring of a textile thread while the thread is being used in textile production. The first product to be launched based on the technology is a ground-breaking thread colouring unit that works with any existing industrial embroidery machine. By instantly colouring a white base thread during embroidery production, Coloreel enables complete freedom to create unique embroideries without any limitations in the use of colours.

Joakim Staberg, Founder & Innovator at Coloreel. (c) Coloreel.“It feels great that an innovative company like Coloreel chooses to do the product launch of their thread colouring unit for industrial embroidery machines at Avantex,” says Barbara Kuntzel, Avantex & Texworld Paris Show Director.

According to the Coloreel, world-leading companies in textiles, fashion and sportswear are standing in line to use its revolutionary product. Interested parties can see the technology in action at Avantex on stand Z428.

Further reading

Award-winning Embroline makes waves at Texprocess

Japanese tech giant enters partnership with Coloreel


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