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23rd May 2018, Copenhagen

ColorZen wins innovation competition

ColorZen has been named winner of the Innovation Competition at the 2018 Copenhagen Fashion Summit, a leading business forum on sustainability in fashion. ColorZen was one of twelve finalists selected for the Summit’s Innovation Forum, in which companies pitch their technologies onstage in front of a panel of expert judges and Summit attendees.

ColorZen applies an innovative, patented pre-treatment to cotton fibre that changes the charge of cotton to positive so that dye quickly locks into place, allowing the cotton to absorb far more dye during the dyeing process, and eliminating the need for the toxic chemicals that otherwise are required in traditional dyebaths. With ColorZen’s proprietary technology, the dyeing process of a cotton garment is said to require up to 95% fewer chemicals, 90% less water, 50% less dye, and zero salt.

ColorZen was one of twelve finalists selected for the Summit’s Innovation Forum, in which companies pitch their technologies onstage in front of a panel of expert judges and Summit attendees. © ColorZen

“This award recognises ColorZen as a viable sustainable solution, allowing global fashion brands to address one of the world’s biggest environmental crises, while raising critical awareness of the damage caused by the traditional cotton dyeing process,” said ColorZen founder and CEO Michael Harari. “This award is not just for ColorZen, but for the future of fashion and our planet.”

Contestants were judged on the importance of the problem they are trying to solve; what innovative approach they have taken to address the problem; the impact to date of their solution; and the potential future impact of the innovation. The judging panel consisted of sustainable fashion luminaries including Leslie Johnston, Executive Director at C&A Foundation; Erik Bang, Innovation Lead at H&M; and Katrin Ley, Managing Director of Fashion for Good.

“This award is further validation that ColorZen is leading the way for sustainable fashion. It’s rewarding to see the Copenhagen Fashion Summit give ColorZen the recognition it deserves as a transformative, economically compelling solution for one of the world’s largest industries,” added Robert F. Kennedy Jr., ColorZen Board Member.

ColorZen is a technology that has been developed to reinvent the cotton dyeing process, making it significantly more efficient and environmentally friendly. Cotton is the most popular fabric on the planet, yet the way it’s dyed today is fundamentally flawed, according to the company. ColorZen aims to offer a simple, yet holistic solution by applying a patented treatment to raw cotton, resulting in a dyeing process that uses far less water, energy, and toxic dyes and chemicals.

www.colorzen.com

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