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Common clothes: sharing one’s wardrobe

The report looks at concepts, terms and pricing models of online sharing-systems in Germany, Italy and North America.

10th September 2019

Innovation in Textiles

Clothing/​Footwear, Protective

Common clothes: sharing one’s wardrobe. © Textilberatung HamburgReport summary

The renting of clothes and textiles is by no means a new concept. For ages, costume rental companies have been doing their business with the short-term, fee-based leasing of exclusive pieces for weddings, balls, costume festivals, events etc. Another industry that has specialised in the rental of clothing since the late 1950s is textile rental service. Many companies offer professional and protective clothing, business wear and company clothing for rent.

Comparable service offerings are now expanding to other areas of the clothing market. The internet in particular plays a decisive role in this development. Existing software solutions enable a relatively straightforward opening of online sales rooms, where detailed information on each model, numerous styling tips and trendy combination options are available – 24/7.

The report looks at concepts, terms and pricing models of online sharing-systems in Germany, Italy and North America, looking at factors such as sustainability, the problem of fast fashion and the flexibility that the adopters of the sharing economy offer their consumers.

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Publisher: Textilberatung Hamburg

10 pages, published September 2019

Report price: GBP 100.00; EUR 110.00; US$ 120.00

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