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19th June 2018, Duluth, GA

CoolVisions brings refreshed vision to Outdoor Retailer

CoolVisions dyeable polypropylene brand returns to Outdoor Retailer at the inaugural Denver version of OR Summer Market, next month. With a fresh take on its colourful Metamorphosis in Performance promise, the developer and manufacturer of the dyeable performance fibre will exhibit an expanded range of fibre options, interpreted in innovative textiles from its global mill partners.

The range of textile and apparel products featuring CoolVisions includes knits, wovens, denims, and insulation fill.

Innovations

The CoolVisions roster of dyeable polypropylene fibre includes made-in-America cottony-soft staple; CoolVisions + Cotton, spun by Grupo Miro in Mexico; and WoolVisions intimate blend of CoolVisions dyeable polypropylene staple with merino wool, spun by Chia Her in Taiwan. Further development of WoolVisions yarns is ongoing internationally at Peignage DuMortier in France, the Schoeller Spinning Group in Austria, Südwolle in Germany, and Patrick Yarns in the US.

WoolVisions intimate blend of CoolVisions dyeable polypropylene staple with merino wool. © CoolVisions

Cool, dyeable polypropylene filament from parent company Indorama Ventures in Rayong, Thailand, also available from Taiwanese distributor Reamou, provides additional design and performance options, the company says.

CoolVisions brand’s new visual identification updates its Metamorphosis in Performance theme with an abstract butterfly drawn in free-flowing colour, emphasising the fibre’s key characteristic of dyeability. The new symbol is said to expand the interpretation of Metamorphosis to include the concept of transformative change across the apparel business, from manufacturers to brands to retailers and consumers.

Modern performance fibre

“CoolVisions dyeable polypropylene is a modern performance fibre with inherent moisture management, thermal regulation, and resistance to water-based stains—without the use of additives or topical enhancements. This speeds the manufacturing process and lowers costs,” explained Susan Lynn, Global Sales and Marketing Manager.

“With growing interest in sustainable textiles, it’s important to note that polypropylene has one of the lowest cradle-to-factory gate carbon footprint among synthetic fibres, and CoolVisions polypropylene fibre is Oeko-Tex certified.”

“CoolVisions dyeable polypropylene fibre brand offers textile manufacturers and brand partners the tools to differentiate themselves and transform their business, creating products that resonate with today’s consumer.”

www.cool-visions.com

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