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Thermore
Thermore

31st January 2017, Wichita, KS

Cordura and Blackyak to exhibit 2017 Fall/Winter apparel collection at ISPO Munich

Invista's Cordura brand and a leading Asian outdoor specialist Blackyak have expanded their collaborative offering with the latest 2017 Fall/Winter apparel collection, which was displayed at Outdoor Retailer this month and will officially launch in the European market at ISPO Munich, from 5-8 February.

The 2017 collection features insulation and mid-weight layers designed with Cordura fabric for enhanced durability and soft comfort. Pants, shorts, shirts and jackets engineered for use on the summit will hit stores for Spring/Summer and Fall/Winter 2017.

Inspired by the yak's resilience, Blackyak clothing is crafted to withstand even the harshest alpine conditions. © Cordura brand

Inspired by the yak's resilience, Blackyak clothing is crafted to withstand even the harshest alpine conditions. Prototypes are exposed to the extreme situations by the Blackyak athletes during trainings and on expeditions featuring week-long treks, waiting at base camp, the ascent of 8,000-metre-high peaks, and climbing ice walls.

European launch

"At Blackyak, quality is key to the success of our products – and that means sourcing performance fabrics that we know can stand up to the test," said Max Nortz, managing director at Blackyak. "Our 2016 collection with Cordura fabric was honoured at the ISPO awards with eleven wins, so working together again for the 2017 collection was top of mind."

Select ISPO 2016 winners and garments from the fall/winter 2017 line were displayed at Outdoor Retailer from 10-12 January 2017. The official European launch will be at ISPO Munich, with an exclusive joint media event in conjunction with the show.

Dedication to quality

"When two companies with such similar brand promises align, it's amazing the magic that happens," said Cindy McNaull, global Cordura brand and marketing director.

"Blackyak's approach to product design and dedication to quality is uncompromising. Their decision to use Cordura fabric continues to be an exciting opportunity to take our fabrics to new heights literally and figuratively."

www.cordura.com

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