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Fibres/​Yarns/​Fabrics

Cordura joins forces with Japanese brands

The new video and Instagram campaign will celebrate collaboration with leading Japanese bag and pack makers.

1st October 2018

Innovation in Textiles
 |  Tokyo

Sports/​Outdoor, Protective, Clothing/​Footwear

Invista Japan has announced its new Crafted in Japan with Cordura Fabric series in collaboration with leading Japanese brands to showcase specialised manufacturing techniques and cutting-edge design. The campaign is a testimony to the Cordura brand’s appreciation and support for Japanese craftsmanship, the company explains.

Incorporating Cordura fabric technologies trusted by the US military for strength and durability, the series celebrates the development of forward-thinking, innovative bag, pack and carry solutions built to withstand the test of time.

“Cordura fabrics are used in a wide variety of stylish and long-lasting products from apparel to bags, packs, and footwear, and are trusted by many militaries and protective clothing companies around the globe. Our new series demonstrates how these fabrics can be utilised by Japanese brands and designers, who are global tastemakers on the forefront of product innovation,” said Takashi Kawasaki, Cordura brand Japanese Business Manager.

In the first phase of the project, the Cordura brand will release a video made in collaboration with leading bag brand master-piece (MSPC). Through close-up shots of the detailed work of artisans, from design planning to cutting and sewing, the video emphasises the intricate detail and beauty of Japanese craftsmanship with Cordura fabric.

The video will be complemented with an Instagram giveaway campaign. Three winners will receive master-piece’s 2018 Potential 2Way backpack highlighted in the video.

Phase two of the campaign will feature a special collaboration with CIE., an up and coming, innovative Japanese bag brand that has taken a military approach to carry solutions. Cordura Nyco fabric, which is used widely used in US military uniform applications, is integrated in CIE.’s designs with minimalistic and functional design.

“Pushing the boundaries of durable fabric technology through our latest innovations, combined with forward-thinking collaborations with our supply chain and brand customers continue to help drive our success,” said Cindy McNaull, Global Cordura brand and Marketing Director. “Japanese craftsmanship has long been valued by the design world, and at the Cordura brand, we have a deep appreciation for the Japanese market, which values high-quality, built-to-last products.”

www.cordura.com

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