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Crypton names new VP of Marketing

Matt Targett joins Crypton after seven years at La-Z-Boy, as the Vice President of Digital Customer Experience.

11th July 2017

Innovation in Textiles
 |  Bloomfield Hills, MI


Targett joins Crypton after seven years at La-Z-Boy, as the Vice President of Digital Customer Experience, where he developed, led and coordinated the cross-functional efforts for all of the brand’s broad reaching digital customer initiatives. Targett earned his Bachelor’s Degree from The University of Michigan in Ann Arbor.

“Marketing has always been a vital part of our company’s success and it’s critical that we continue to place a high degree of focus in this area to help our company continue its aggressive growth path,” said Randy Rubin, Founder and Co-Chairman of Crypton. “Matt’s proven track record in marketing, brand development, media strategy and team building makes him a natural fit for our growing company.”

His responsibilities at Crypton will include working with all aspects of our marketing strategy and building and enhancing partnership relations to advance Crypton’s various products to market. Matt will play a significant role in expanding the reach and awareness of Crypton Home’s product offerings for consumer audiences. Targett will report to CEO Lance Keziah and work closely with Founder, Co-Chairman and Brand Ambassador Randy Rubin.

Targett is the recipient of three ADDY awards, the advertising industry’s largest and most representative competition, and was named to the 2014 Top 25 Innovators List by iMedia Communications.

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