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Directa Plus and Arvind sign exclusive agreement

India’s leading textile-to-retail-and-brands conglomerate to produce graphene-enhanced smart denim using G+ products.

14th May 2018

Innovation in Textiles
 |  Lomazzo


Directa Plus, a leading producer and supplier of graphene-based products, has entered into an exclusive collaboration agreement with Arvind, India’s leading textile-to-retail-and-brands conglomerate, to infuse the high-performance benefits of Directa Plus’ G+ graphene-based products into their denim fabrics.

Directa Plus’ graphene-based products can be used in a variety of ways to alter or enhance the properties of conventional denim fabrics, and to produce smart clothing for different purposes and environments. By incorporating G+ products within fabrics and textiles, end-users benefit from the thermal and electrical conductivity and bacteriostatic properties of G+, such as thermal regulation, heat dissipation, energy harvesting, data transmission and no odour effect, the company explains.

Jeans with G+. © Directa Plus

“We are delighted to have signed this significant collaboration with Arvind as they have the same ethos and passion about sustainable innovation that is able to bring positive change to the world. The incorporation of our Graphene Plus will further differentiate Arvind’s denims by providing unique features and performance enhancements,” commented Giulio Cesareo, CEO of Directa Plus.

“Consumers can enjoy these advantages safe in the knowledge that our products are hypoallergenic, non-toxic and sustainably produced. We look forward to working with Arvind to develop technically-advanced denims and further innovations leveraging our Graphene Plus.”

Each year Arvind Denim produces over 100 million metres of fabrics and 6 million pairs of jeans. It is amongst a few organisations worldwide with a portfolio of brands that are distinctive and relevant across diverse consumers including Cherokee, Excalibur, Flying Machine, Gant, Levi’s, Nautica, Pier Cardin Paris, Tommy Hilfiger and Wrangler.

Denim shirt with G+. © Directa Plus

Over the years, the company has evolved into an IP-led design house with several patented technologies and products to its name. Aamir Akhtar, CEO – Denims, Arvind, believes the collaboration with Directa Plus will further enhance its capabilities in innovation and research and accelerate its transformation into a technology-driven company.

“Technology plays a vital yet invisible hand in determining the performance, fashion quotient, and functionality of the denims we develop,” he said. “The use of graphene in denims is absolutely new and will yield some of the smartest, most widely used fabrics in the years ahead. We are excited about the opportunities it presents, and we want our key customers to be amongst the first to experience and enjoy the advanced, new-age clothing we will create with Directa Plus.”

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