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21st May 2018, Reinach

Archroma partners House of Denim Foundation

Archroma, a leader in colour and specialty chemicals, has entered a partnership with the House of Denim Foundation. Archroma will support House of Denim with a yearly financial contribution to the Foundation’s Denim City and will share its expertise and network with House of Denim.

House of Denim is a non-profit organisation that conceives and initiates collaborative projects to make this denim industry cleaner, dryer and smarter, through education, research and innovation, enterprise and networking, under the moto Towards a Brighter Blue. House of Denim has established the Denim City in Amsterdam, an innovation campus for the denim industry with facilities such as the Blue Lab, the Academy and the Jean School.

With this partnership, Archroma and House of Denim aim to implement safety, health and environmental best practices in the Denim City’s Blue Lab. © House of Denim

“Collaborations with recognised industry experts, such as Archroma, are crucial if we want to make a real contribution towards making the denim industry cleaner, dryer and smarter,” said Harm Magis, of House of Denim. “Archroma will bring House of Denim’s participants and designers invaluable expertise on how to create denim excellence with a conscience.”

Sustainable solutions

Archroma has made a number of contributions to the denim industry with its dyeing technologies and products. In particular, Archroma can offer a complete solution package combining eco-advanced colours, auxiliaries and finishes, such as its Advanced Denim, a sulfur dyes-based concept allowing water and resource savings, used by brands such as Patagonia.

The company also introduced an award-winning, patented range of “biosynthetic” dyes, EarthColors, which are made from waste left over by the agricultural and herbal industry after extraction, such as almond shells, saw palmetto, or rosemary leaves. The EarthColors can already be seen in the collections of denim brands like G-Star.

Partners will work together in the activities of the Denim City’s Academy and Jean School, bring new skills and knowledge to the participants. © House of Denim

For designers and brands who long for authentic indigo inspiration, Archroma designed Denisol Indigo 30, a pre-reduced indigo solution manufactured in Archroma’s “zero water discharge” production facility in Pakistan, a GOTS and bluesign certified option.

Sharing same vision

With this partnership, Archroma and House of Denim aim to implement safety, health and environmental best practices in the Denim City’s Blue Lab; work together in the activities of the Denim City’s Academy and Jean School, bring new skills and knowledge to the participants, as well as some of Archroma’s exclusive tools such as the Color Atlas colour library especially developed for designers.

House of Denim is a non-profit organisation that initiates projects to make this denim industry cleaner, dryer and smarter, through education. © House of Denim

“We are very excited to become an active contributor and partner of House of Denim,” commented Miguel Sanchez, Head Global Business Development Denim & Casual Wear, at Archroma. “House of Denim and Archroma share the same vision that we can allow denim brands and manufacturers to create denim with a soul: Beautiful, innovative and resource-preserving collections – for denim beyond denim.”

www.denim.archroma.com

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