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1st February 2019, Reinach

Carlin x Archroma collaboration at Première Vision Paris

Page 18 of Impulse FW2021 trend book will be presented by Carlin at Premiere Vision Paris, from 12-14 February 2019. © Carlin

Page 18 of Impulse FW2021 trend book will be presented by Carlin at Premiere Vision Paris, from 12-14 February 2019. © Carlin

Archroma, a leader in colour and specialty chemicals towards sustainable solutions, and Carlin, the trend office who pioneered trend forecasting back in 1947, are heading together to Première Vision Paris this month, where they share a booth fully dedicated to colour creativity, inspiration and performance.

Carlin is well known in France and abroad for its "trend-oriented" expertise from brand strategy and collection design, to colour creation and trend forecasting. Carlin serves famous brands in the fashion, cosmetic or sportswear industry, such as GAP, Empreinte, Byredo, Birchbox, or Samsung.

Carlin x Archroma collaboration

Archroma launched the Color Atlas by Archroma in 2016, a tool dedicated to providing fashion designers and stylists with off-the-shelf colour inspiration that can be implemented in production with just a few clicks. It contains 4,320 colours on cotton poplin, and online, almost double compared to similar tools available to textile and fashion specialists. More brands are turning to the Color Atlas and Archroma for colour creation and implementation, such as American Eagle Outfitters, Athleta, Express, and Lands’ End.

Archroma and Carlin started their collaboration in July 2018. Carlin is using the colour references of the Color Atlas during its colour workshops throughout France, as well as in its 20 yearly publications.

At Premiere Vision, Archroma and Carlin will be together in one exhibition space, allowing visitors to enjoy a full consultation from colour trends to colour inspiration to colour implementation from the first mood board all the way into production.

Preview at A/W2021 colour trends

At the booth, Carlin will present its trend books for the Autumn/Winter 2021. The Impulse FW2021 trend book presents Carlin’s four main themes for Fall-Winter 2021: Insolence, Tech-Care, Land and Alpha, with a detailed and inspiring macrosocial decoding and several creative leads for each of the themes.

The teams at Carlin and Archroma developed a crush on Insolence and decided to make it the inspiration of their shared booth, with its bold red, green and blue colours. Visitors will be able to experience the theme through the booth design and through an exclusive series of short presentations at the booth for a sneak preview at the colour trends under Insolence.

Closing the loop from forecast to insight, visitors at the booth will also have the opportunity to check which colours are currently trending in the textile industry, with Archroma’s Trending Now booklet. The booklet compiles the top 10 selling colours of Color Atlas references that are currently being selected and in-use.

Sustainability, from trend to reality

Visitors at the booth will also be able to explore Carlin’s take on naturality & ethics under its other theme, Land, with Archroma’s most recent colour innovations such as the aniline-free Denisol Pure Indigo dyes for denim, and EarthColors, a range of traceable dyes made from agricultural or herbal waste such as nutshells or rosemary leaves.

“From the colour inspiration to colour management expertise, our Carlin x Archroma collaboration is unique in that it allows the colour dreams of designers and stylists to come to life uncompromised into the collection they bring to the shops,” said Edouard Keller, Head of International Sales.

www.archroma.com

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