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17th June 2019, Zurich

HeiQ launches HeiQ Eco Dry for footwear

HeiQ Eco Dry footwear hangtag. © HeiQ

Swiss textile innovator HeiQ launches a new fluorine-free product in its HeiQ Eco Dry product family for a full range of durable water repellence technologies, from apparel to footwear options.

As one of the pioneers in this field, HeiQ is the go-to solution provider for many apparel brands that seek fluorine-free sustainable water repellent solutions. Used by over 50 brands worldwide today, HeiQ Eco Dry is a family of innovative, eco-friendly and PFC-free water repellent textile technologies. After adding HeiQ DuPont ECO-LED to the range last year, recently HeiQ has further developed another technology targeting footwear materials.

The new solution, HeiQ Eco Dry FW, is Oeko-Tex conform and bluesign pending, enables high hydrophobic properties, and is suitable for wool, polyamide and their blends, according to the manufacturer.

“Summer just started. And in many countries it also means the start of rainy season,” said Hoi Kwan Lam, Chief Marketing Officer at HeiQ. “We work with over 150 brands all over the world on a daily basis and what we see is the unstoppable growth in their craving for innovative, sustainable and effective solutions.”

“Our ecological solutions allow brands to send a positive message and maintain a sustainable image. Today, 58% of consumers that are willing to pay more make their purchase decisions based on a brand’s environmental commitment. We are happy for such a trend and it also means business opportunities for all.”

Visitors at the Outdoor Retailer Summer Market in Denver, CO, this week, and the Functional Fabric Fair New York City, next month, can learn more about the latest innovation.

www.heiq.com

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