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Atlas MAX technology for Brodelec

Providing the flexibility to produce a variety of applications in multiple materials with a single ink set.

20th December 2021

Innovation in Textiles
 |  Saint-Jean-le-Blanc, France


Brodelec, based in Saint-Jean-le-Blanc, France, has recently complemented its existing Kornit Avalanche direct-to-garment and Presto S direct-to-fabric print systems with Atlas MAX technology. The print services provider, which produces personalised markings on textiles, luggage and promotional pieces, has used Kornit Digital production technologies for more than 15 years.

Tourism accounts for 30% of Brodelec’s business, and clients include zoos, museums and tourist attractions, as well as communication agencies. It has established an on-demand web platform enabling small brands and YouTube users to order and receive custom gear quickly. By investing in a broad cross-section of Kornit’s technologies for single-step, just-in-time production, Brodelec created new opportunities and sales channels which proved fortuitous when the pandemic suddenly impacted consumer behaviour.

Using Kornit’s Oeko-Passport and GOTS-certified inks, these systems produce consistent, high-quality impressions within minutes, giving Brodelec the flexibility to produce a variety of applications in multiple materials with a single ink set. The business complemented Kornit’s quick, efficient production capabilities with a laser cutting system and several sewing machines, empowering it to offer finished pieces such as imprinted cushions, tote bags, aprons, and towels.

“In Kornit, we have found a trustworthy partner that will be able to support us in the future,” said Hugo Willems, sales manager at Brodelec. “Kornit’s printers are the only printers able to pretreat and print at the same time. By offering the possibility to print lower volumes, they’ve enabled us to approach new customers and explore other markets such as associations and smaller businesses. We can produce on demand, so it is a much more sustainable way to print than screen printing.”

“Kornit is proud to have served Brodelec’s digital print needs for more than fifteen years now, as they’ve relied on both direct-to-garment and roll-to-roll print capabilities to offer their customers consistent quality on demand,” said Chris Govier, Kornit Digital EMEA president “They’ve long served a number of tourism clients, and when Covid struck and the tourism business disappeared overnight, we worked with Brodelec to build a fast and reliable solution for protective masks. We have a true partnership with Brodelec, and it’s one that continues to generate business value and opportunity in a constantly evolving, dynamic marketplace.”

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