Innovo Fiber, based in Houston, Texas, has announced an exclusive global distribution partnership with Archroma to expand the reach of its patented Fibre52 low-temperature, bleaching technology.

When combined with Archroma’s Avitera SE reactive dye range, Fibre52 creates a comprehensive system for reducing resources across pretreatment and dyeing, setting a new benchmark for sustainable cotton and cotton/polyester production.

Together, the technologies enable mills to reduce water use and CO2 emissions by up to 50%, helping brands accelerate their progress toward carbon-reduction and sustainability targets.

Under the agreement, Archroma will integrate Fibre52 into its global sales and technical network, expanding access to the system for mills adopting high-performance, sustainable processing.

Fibre52 replaces harsh, high-temperature caustic bleaching with a gentle, low-temperature system that preserves the cotton fibre’s natural wax layer. The result is stronger, softer, more durable fabrics that reduce process weight loss by 2–4%, enable lower energy and water use and deliver cost-neutral conversion while minimising the need for added softeners.

“Our goal has always been to make sustainable cotton processing the global standard,” said Innovo president Laura Thornquist. “Through our partnership with Archroma, we can now deliver that vision at scale, combining Fibre52’s neutral-pH, caustic-free technology with Archroma’s Avitera SE dyes to create a complete, low-impact bleach-and-dye system. This is how the industry moves forward – with practical innovation that improves performance, protects fibres and dramatically reduces environmental impact.”

www.innovofiber.com

www.archroma.com