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Dyeing/​Finishing/​Printing

Made to order is the future, says Love Hero

Brand demonstrates versatile, eco-minded fashion fulfilment on demand.

20th September 2021

Innovation in Textiles
 |  London

Clothing/​Footwear

The London-based Love Hero fashion label has drawn on Kornit’s sustainable, digitized, on-demand production capabilities to deliver a complete line of nature-themed apparel.

With a vision of bringing together imagery inspired by natural elements and landscapes while introducing biodegradable fabrics, eco-conscious production processes, and waste-free sales modelling to consumers, Love Hero turned to Como, Italy-based Creazioni Digitali and its Kornit Digital on-demand production capabilities to fulfil its creations.

All fabrics are traceable and certified via the Retraced blockchain platform to minimise eco footprint. Cut-and-sew operations take place in Portugal.

The label’s designer and co-founder, Joshua Scacheri, recently highlighted his vision of more sustainable fashion as a contestant on Amazon Prime’s Making the Cut reality series. One of his winning designs from the series is now available via Amazon Fashion.

“Producing on demand takes a lot of the risk out of what will or won’t sell,” said Scacheri. “Brands like ours need to create ethical clothing, so consumers become aware that it’s possible, on demand. Selling made-to-order lifestyle apparel is very likely the way of the future. We intend to use Kornit’s technology exclusively.

Love Hero is currently engaged with Kornit on the mechanics of imprinting silk, biodegradable nylon and other diverse materials to support Joshua’s brand vision. One such application involves two-sided fabrics – nylon on top, with cotton on the reverse.

“Designers like Joshua can inform consumers about responsible production and how it’s now compatible with custom design,” said Scott Walton, Kornit Digital’s head of retail transformation. “They demonstrate the possibilities for luxury, high street fashion on demand, and empowering designers to see their sketches digitized, printed and shipped from an efficient microfactory production site. We, in turn, educate the designers, and we’re creating a proximity production ecosystem so they can find a Kornit-enabled print shop nearby to create samples of their designs, and have their collections fulfilled within two weeks.”

Love Hero presented its designer collection at the recent London Fashion Week.

www.kornit.com

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