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Microban textile executives to present at Performance Days

The workshops will dispel industry misconceptions related to odour control technologies, testing standards, marketing claims.

21st April 2017

Innovation in Textiles
 |  Huntersville, NC

Medical/Hygiene, Clothing/​Footwear, Sports/​Outdoor

Microban International, a leader in textile odour control and prevention, will present Odour Control Myths Versus Facts workshops on 26 and 27 April during Performance Days in Munich, Germany.

Focusing heavily on silver treatments, the workshops will dispel pervasive industry misconceptions on the effectiveness and durability of various odour control treatments used on apparel, footwear and work-out gear. The presentation will educate buyers on testing standards and protocols and why testing standards are altered, the company reports.

These one-hour workshops will be led by Lisa Owen, vice president of global textiles at Microban, and Zsolt Huszágh, head of Microban’s textile business development in Europe. The workshops are free and open to show attendees and members of the media.

Bringing clarity

“The truth is that there are very wide variances in the efficacy and durability of odour control technologies, yet some suppliers have manipulated test protocols to enhance results or failed to provide sufficient scientific evidence to support marketing claims,” said Lisa Owen.

“This presentation, which will focus on explaining these differences and general industry education, is intended to bring greater clarity to the market and empower buyers to make more informed choices.”

Product portfolio

With high-profile brand partners, such including Calvin Klein, Fila, Teva, Reebok, Puma, Terramar Sports, New Balance, Spanx, Under Armour/All Star Sports, Hook&Tackle, Curad and 5.11 Tactical Microban’s portfolio of textile odour control technologies includes: AEGIS, AEGIS Excalibur Scentry, SilverShield and ZPTech.

The company has recently introduced a complete brand refresh, including a new b-to-b website, revamped marketing collateral, introduced new brandmarks, and an expanded global sales team. It has also updated its consumer-facing website and has just launched its Live On campaign.

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