Premier screen printing contractor Promos Ink, based in Dallas, Texas, is transitioning production volumes from its 60 analog systems to Kornit Digital production solutions.

The move will enable Promos Ink with the agility customers need for rapid turnaround and faster delivery of custom apparel whilst continuing to offer the highest standards of quality.

The company has built a reputation as a top provider of screen printing, embroidery and fulfillment services with more than 1,000 partners, distributors and authorised decorators. The company specializes in services from planning to post-production for high-quality, custom-made prints for a range of businesses and has traditionally relied on analog screen printing to meet this demand.

However, with the ever-changing competitive market and customer requirements for improved time-to-market, variety and choice of order quantities, Promos Ink has turned to Kornit’s technology and having installed three Atlas Max Plus systems less than a year ago has now added a Kornit Apollo platform. While the first Max systems were primarily used to address quick, quality turnaround for short runs, the Apollo is the engine for screen replacement to transition customers at scale.

“There are two key reasons customers align with Promos Ink – our speed of delivery and unmatched quality of products – especially apparel,” says Carla Dooley, owner and CEO at Promos Ink. “Our offerings aren’t just about bringing ideas to life for customers, they’re about creating a lasting imprint that narrates the ultimate brand story.

“While screen printing was effective to match all production needs in the past, we felt the current state of the market demands something different. By aligning with Kornit’s on-demand, mass-digital technology we genuinely believe we can say yes to all our customer needs.”

“They say necessity is the mother of invention – and nowhere is this clearer than in the custom fashion and apparel marketplace,” adds Kornit CEO Ronen Samuel. “Brands and producers have been stuck, faced with surging demand for the highest quality products delivered quickly to meet the requirements of an eCommerce age, but limited by traditional production technology. Based on the power of our on-demand, mass-digital production portfolio, customers like Promos Ink are able to not only meet but exceed customer requirements.”

 www.kornit.com