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Storm HD6 for Save Our Souls

Higher quantities with a single operator while eliminating pre-treatments and heat

10th December 2021

Innovation in Textiles
 |  United Kingdom


Southend, UK-based Save Our Souls Clothing has implemented the Kornit Storm HD6 Lite system for just-in-time production of its alternative customised apparel.

Replacing a fleet of smaller, low-capacity digital direct-to-garment (DTG) machines, the Kornit system has enabled the company to scale its business upward with minimal time and labour needs.

Save Our Souls offers print services to a community of artists “driven by a love of tattoos, music, art, and life”, with a growing catalogue of designs applied to a variety of apparel at the time it is ordered, ensuring minimal inventory waste and carbon footprint.

Its Storm HD6 Lite is enabling the brand to produce higher quantities with a single operator while eliminating pre-treatments and heat and has empowered the company to launch the Buy That Merch platform for artists, broadcasters and musicians to produce and sell their own merchandise directly, without the fees associated with existing online marketplaces.

© Kornit

“With the Kornit, you can print pretty much anything, so when we work with artists, they can just do what they love, and we can print it,” said Marc Carter, finance director at Save Our Souls. “It has changed everything. We can market more and bring more business on, and we haven’t needed as as many staff, so it’s more cost-effective. Our monthly costs have dropped and maintenance is next to nothing.”


Adding the Kornit Storm HD6 Lite has provided Save Our Souls with the consistency, quality, and reliability to print, pack, and ship most orders in a single day, offering customers an exceptional experience that keeps them coming back.

“We can’t really stress enough how instrumental the Kornit has been in our growing as a business,” added Stacey Donaghue owner of Save Our Souls. “To anyone who’s considering upgrading to a Kornit machine, it’s the best decision you’ll ever make. It costs quite a bit of money, but you’ll make that back really quickly through the amount of business you can take on and the speed in which you can actually get orders out, which just allows you to do other things and concentrate on growing your business.”

© Kornit

“On-demand print service providers like Save Our Souls are a perfect example of how digital, eco-conscious production is unleashing creativity wherever it may be found,” said Chris Govier, president of Kornit Digital EMEA. “The company understand the market, wants to provide a quality garment quickly and consistently, and is investing in the capabilities that will engender loyalty in buyers, and growth opportunities for the long term. That’s the power of digital fulfillment, and a production strategy that swaps inventory waste for profitability.”

Headquartered in Israel with offices in the USA, Europe and Asia Pacific, Kornit Digital serves customers in more than 100 countries and states worldwide.

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