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Vicunha partners with Polygiene

New denim solutions encourage consumers to save water and energy by washing their clothes less.

1st November 2021

Innovation in Textiles
 |  Sweden


Brazil’s Vicunha, one of the world’s largest suppliers of denim, has partnered with Swedish firm Polygiene to present a new collection featuring Polygiene Stays Fresh technologies for the 2021/22 season.

The range features denim treated with a combination of Polygiene’s BioStatic and OdorCrunch technologies for the first time in Latin America.

Biostatic is an antimicrobial technology that inhibits the growth of odour-causing bacteria, stopping odours at the source permanently. OdorCrunch removes any environmental odours such as cooking fumes, cigarette smoke or body odour, by encapsulating the odour molecules and cracking them, removing the offensive odour in the garment.

In addition to providing effective odour control, the combination of technologies also reduces the number of times a product needs to be washed, saving energy, time, and money and extending the life of the product. By washing a product less, the form and fit and the rich color hues of the denim will last longer.

“Offering the fashion market solutions that encourage consumers to save water and energy by washing their clothes less brings so many positive impacts that it ends up being not only a good technology for the textile industry, but also a practical and fast solution for society, which increasingly demands sustainable solutions from the fashion chain,” said German Alejandro, CMO of Vicunha.

“The partnership with Vicunha is a milestone for us in the denim segment and a breakthrough in the Brazilian market in general,” added Ulrika Björk, CEO of Polygiene. “We are very proud to start working with this global leader and see it as a long-term cooperation for a more sustainable textile industry and society.”

The new collection was launched on October 25 during a virtual event broadcast by Denim City SP’s Youtube channel.

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