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Avantex Paris promises wealth of potential

At this seventh show, Asia will be well represented with high-tech technical textiles from China and Taiwan.

25th June 2018

Innovation in Textiles
 |  Paris


Avantex Paris is the trade fair under the Messe Frankfurt France umbrella, which puts innovation and sustainable development at the heart of services, materials or technologies for textiles and clothing.

With some thirty exhibitors, the September show promises a wealth of materials and potential to be discovered by visitors keen on high-tech fashion. From now on, Messe Frankfurt France’s cluster of trade shows for fashion and textiles (Apparel Sourcing, Avantex, Leatherworld, Shawls&Scarves, Texworld et Texworld Denim Paris) will come under The Fairyland for Fashion banner and bring over 1,850 exhibitors together.

Booster of tomorrow’s fashion

“Each season, Avantex Paris is certain to spark great interest among visitors. very topical propositions for products and solutions, but also university or independent research and start-ups at the show not only attract labels, designers, other exhibitors, researchers or teachers, who see an opportunity to exchange ideas or compare their views,” explained Michael Scherpe, President of Messe Frankfurt France.

“Avantex has become a real network, an aggregator of ideas, a lab that goes beyond the world of fashion in the strict sense. Provide a stimulus for every sector of fashion, that is what we aim to encourage with the Avantex Fashion Pitch, a competition organised in conjunction with our partner Wirate that each season allows a light to be shone on a budding new talent from the industry.”

Significant attendees

At this seventh show, Asia will be well represented with high-tech technical textiles from China and Taiwan. As for South Korea, it will be presenting its skills when it comes to outdoors materials from Bosung Textile, but also the best in applied research and experimental development from the international Korean Institute of Industrial Technology (KITECH).

An exhibition regular, the European Centre for Innovative Textiles (CETI), the international research hub dedicated to textile innovation, and the French high-tech fashion label TÔ & GUY with its virtual boutique have already confirmed their attendance.

Avantex Paris puts innovation and sustainable development at the heart of services, materials or technologies for textiles and clothing. © Messe Frankfurt France

The laboratory aspect of the show will be represented firstly by La Fabrique, the school of fashion and decorative arts from the Ile-de-France region, which will be presenting the outcome of its collaboration with the Fashion Tech organisation, and secondly by the Chemarts programme, which links two departments form the University of Aalto in Finland: the school of chemical engineering and the school of art, design and architecture.

Avantex Fashion Pitch

Avantex Paris will welcome the Avantex Fashion Pitch prize winner from February 2018, Coco&Rico, the clothing production workshop for local supply channels. Avantex Fashion Pitch is a crowd-rating initiative that aims to encourage integration of technology in clothing following a call for project proposals on the specialist platform, one of the event’s partners. Start-ups obtaining the best rating from Internet users will thus be able to present their proposals at Avantex Paris on 19 September. Project champions will have to explain their work in a brief five-minute pitch at the agora at the trade show.

The third competition of the series is currently in progress and will come to an end after the pitch sessions at the show given by the chosen projects, on 19 September 2018 at the Agora. “I set up the Avantex Fashion Pitch since there was a clear need to support the many burgeoning start-ups in the textiles and clothing industry,” said Michael Scherpe.

Julian Holtzman, CEO of Torq Labs, and Clea Polar, CEO of Coco&Rico, winners of the Avantex Fashion Pitch competitions in 2017 and 2018 respectively. © Messe Frankfurt France

“Just like Avantex, these are the incubators for tomorrow’s fashion and have an impact on all branches of the industry. I am particularly glad to be able to contribute in my own way to helping them develop and prosper.”

Last minute!

The Deutsche Institut für Textil und Faserforschung (DITF) is organising a round table on the subject of local production and reactive supply chains: small production units combining textiles and digital technology in response to the market.

A joint event with future players from the industry will be accompanied by a catwalk show by the start-up business, which won the Fashion Pitch in February 2018: Coco & Rico. Also, not to be missed, the catwalk show from the Dinan International Festival of Young Fashion Designers, with the firm of Eclort, which won the Avantex prize thanks to designer Grégoire Willerval’s disruptive, harsh and cheeky vision of fashion.

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