Masking up for Tokyo 2020
Fibres/Yarns/Fabrics
Hong Kong hosts its largest fashion sourcing show
Hong Kong's largest fashion sourcing event for fashion accessories, fabrics and apparel, concluded at the AsiaWorld-Expo this week.
2nd May 2018
Innovation in Textiles
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Hong Kong
The show hosted the largest collections of bags and luggage, footwear, and sports fashion in Hong Kong and Asia's largest scarves pavilion. Dedicated national and regional pavilions highlighted quality fashion products from countries and regions including Vietnam, India, Jiangsu, Hunan Shaodong and Xiamen.
“In addition to showcasing a wide range of products and suppliers from across Asia, we are seeing growing participation from branded companies. In fact, we hosted more than 500 exhibitors promoting their own designs and brands,” commented Livia Yip, President of Global Sources Fashion Group.
A wide range of services were there to help enhance the buying experience of online and Amazon sellers and source more efficiently. This included products from exhibitors that accept small orders, an Online Retail 101 conference highlighting eCommerce strategy and marketing techniques, and a special fashion parade on what's hot on Amazon. “Amazon and other online sellers could find a variety of products with more than 65% of exhibitors able to accept small orders,” added Livia Yip.
Other highlights included a Young Designers Corner – a showcase of concepts by talented designers from fashion schools including Hong Kong Design Institute, Hong Kong Polytechnic University's Institute of Textiles & Clothing, Technological and Higher Education Institute of Hong Kong, and SCAD. There was also a dedicated area for fashion start-ups, and up and coming designers to introduce their creations.
Fashion Parades featured models showing off hottest designs from exhibitors and aspiring designers, as well as Analyst's Choice and Amazon best-selling products live on the catwalk. Trend Forums presented colour trends for Spring/Summer 2019 by Pantone. Plus, apparel and accessories trend forecasts for Fall/Winter 2018/19 were curated by Fashion Snoops.
Conference programmes featured industry experts covering fashion trends, new technology application such as AI, 3D printing in the fashion industry along with sourcing tips. Fashion Tech Zone – a showcase of smart, eco-friendly and innovative designs included product demos where selected exhibitors will present their newest products. Finally, new Sourcing Markets Pavilion displayed more than 100 unique products from emerging markets including Vietnam, Indonesia, India, the Philippines, Laos and Cambodia.
Some of top buyers that attended the show included Adidas, Avery Dennison, AYE AYE, Colette, eBay, Fossil, GAP, Marubeni, Mothercare, Potpourri, Ralph Lauren, S Oliver, Scarf Home, Sears, Target Australia, Tiffany, United Colors of Benetton and Vivarte.
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