Hyosung, a leading elastane producer, has partnered with a denim fabric producer Bossa to introduce Xplay, a new collection of the fitting, bi-stretch denim with creora Fit2, at Denim Premiere Vision, which takes place from 14-15 November, at the Paris Event Center, Porte de la Villette.

Bossa, one of Turkey's largest integrated textiles companies with production facilities in Adana, just celebrated 66 years of innovation and leadership. Bossa offers high quality products and services in its range of yarn, dyeing, weaving, and denim finishing processes.

“Our reputation was built on innovation and delivering unique consumer value. creora Fit2 has allowed us to create the Xplay bi-stretch collection for the most flattering yet comfortable fitting denim,” commented Müge Tunceren, Product Development & Marketing Manager of Bossa. “We are targeting brands and retailers who want to enhance consumer loyalty through better fit and superior comfort.”

creora Fit2 is a proprietary technology, using a creora yarn for 360-degree stretch, offering sleek and flattering fit. “We developed creora Fit2 four way stretch to meet consumer’s needs, looking for better fit and silhouette,” explained David Jang, creora Marketing Manager for denim. “We partnered with Bossa to develop next generation of denim as consumers will realise its value as soon as they start wearing it.”

www.creora.com