New SoftWear workline for automated shoe uppers
Bringing scalable digital production to sports and athleisure.
28th October 2025
Innovation in Textiles
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Singapore
Kornit Digital is highlighting its digital footwear solutions for the sports and athleisure markets at ITMA Asia + CITME Singapore this week.
After two years of intensive development and close collaboration with leading brands, Kornit’s technology has now crossed the milestone of more than one million pairs of sports shoes sold globally, proving that digital footwear manufacturing has moved beyond concept and is now a fully scaled commercial reality.
The addressable market Kornit is targeting represents roughly one billion decorated shoe uppers each year across the global sports and athleisure footwear industry. This is a fast-growing segment shaped by consumer demand for variety and personalisation. Kornit’s technology directly addresses the key challenges of this market, including design limitations, long development cycles and overproduction, by replacing complex analog decoration with a single-step digital workflow that delivers durability, flexibility and limitless design freedom.
Kornit’s patented technology enables high-quality, durable printing directly onto the technical fabrics used in footwear, combining precision, sustainability and performance in one streamlined process. This redefines how footwear is designed and produced, shifting from traditional mass-production methods to agile, efficient and creative digital workflows that allow brands to create on demand.
Following successful deployments with two leading footwear manufacturers in China, Kornit is expanding globally with additional customers in Vietnam and in Germany.
“The footwear industry is undergoing a profound transformation,” says Kornit CEO Ronen Samuel. “Through close collaboration with partners and relentless innovation, we have developed a fully digital solution that redefines how shoes are designed, produced and delivered. What started as a concept is now being adopted at scale, with leading global brands. Kornit has always been about pushing boundaries, and this marks a new era for digital manufacturing and sustainable growth.”
Kornit’s footwear solution also sets new standards for sustainability. The process requires no water, uses minimal energy, and enables local, near-shore production—reducing waste, inventory, and carbon footprint while allowing brands to produce only what is sold.
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