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Successful WOW 2018 concludes

The event was highlighted with an announcement of Diamond Wipes Internationals’ Hero Wipes as the recipient of this year’s WOW Innovation Award.

14th June 2018

Innovation in Textiles
 |  Cary, NC

Medical/Hygiene, Sustainable

INDA’s 12th annual World of Wipes (WOW) International Conference, which took place from 5-8 June, attracted 440 participants from 22 countries representing the entire wipes supply chain to examine issues and advances in the growing multi-billion dollar growing wipes sector.

The event was highlighted with an industry and committee majority vote announcing Diamond Wipes Internationals’ Hero Wipes as the recipient of this year’s World of Wipes Innovation Award. The innovative new wipe removes toxic, cancer-causing carcinogens from firefighters’ skin. Other finalists were Solugen’s Ode to Clean Wipes made entirely from plant starch, and National Wiper Alliance’s Rhino Wipe Tote System, a portable container for easy dispensing of heavy duty Rhino Wipes.

INDA’s 12th annual World of Wipes (WOW) International Conference attracted 440 participants from 22 countries. © INDA

The annual award recognises the product that most expands the use of nonwovens and demonstrates creativity, novelty, uniqueness, and technical sophistication within the entire nonwovens wipes value chain.

Programme highlights

Opening the conference was consumer psychologist Kit Yarrow, PhD, Professor Emeritus, Golden Gate University, presenting psychological insights and strategies for marketing to Gen Z. The program also included sessions centred on consumer trends and market data, sustainability, substrate innovation, challenges with preservatives, regulations, packaging, institutional wipe trends and progress on flushable wipes testing procedures.

Preceding the conference, INDA’s Wipes Academy was conducted by instructor Rob Johnson, PE, Principal, Smith, Johnson & Associates. The Academy is the first and only comprehensive wipes training for the entire wipes supply chain.

“This year’s programme content hit the mark in addressing key issues facing wipes producers and marketers. WOW serves as the hub for international wipes professionals to convene and connect, and the buzz this year indicates this happened in abundance,” said Dave Rousse, INDA president.

Other topics

Other presentation highlights included:

  • Status Quo: Innovation, and Actual Sustainability – Annie Weisbrod, Ph.D., Principal Scientist, The Procter & Gamble Company
  • Product Stability and Preservation of Wipes – David Steinberg, President, Steinberg & Associates
  • A Paradigm for Sustainable wipes – Martin Wolf, Director of Product Sustainability & Authenticity, Seventh Generation
  • Packaging for the Future of Wet Wipes – John Wilson, Marketing Manager, Bemis Company, Inc.
  • Global Wipes Marketplace: Trends, Challenges and Opportunities in Retail and Institutional settings – Siana Jannesari, Tissue and Hygiene Analyst, Euromonitor International 
  • The Future of Fragrance: Functional Sustainability – Tom Meyer, Vice President, Innovation & Sustainability, Chemia Corporation

WOW networking events included two evening receptions amid 52 tabletop displays, daily breakfasts, networking breaks, and the option to Dine with Industry Thought Leaders. INDA announced that WOW 2019 will be held June 24-27, at the Atlanta Marriott Marquis in Atlanta, Georgia.

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