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5th March 2018, Sydney

adidas and Woolmark explore new product applications

Boston Athletic Association (B.A.A.), a leading sports manufacturer adidas, and The Woolmark Company have announced their partnership to create and gift the first Best in Class tee, which will be reserved only for the top 20 2018 Boston Marathon finishers per 13 age groups.

adidas and The Woolmark Company are partnering to develop innovative new product applications within the sports and performance market by applying the science and performance benefits of biodegradable Australian Merino wool to achieve breathability, temperature control and odour resistance.

The Best in Class wool long-sleeved tee is made up of 75% Merino wool and 25% polyamide. © The Woolmark Company

The Woolmark Company is taking an active role in educating internal adidas teams, connecting the brand with the wider wool supply chain and supporting business units on product innovation, the company explains.

“Collaborating with an industry leader such as adidas allows us to showcase the natural benefits of Merino wool including thermo-regulation, anti-odour and movement in the context of cutting edge design and innovation,” said Stuart McCullough, Managing Director of The Woolmark Company. “The relationship is testament to the versatility of Merino wool and the forward-thinking vision of the adidas product development team.”

The Best in Class wool long-sleeved tee is made up of 75% Merino wool and 25% polyamide. The exclusive tees cannot be purchased and will be gifted the day after the Boston Marathon on 17 April.

www.woolmark.com

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