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Adidas Spinnova hoodie in stores

Terrex HS1 works with the material’s natural colour, with no dyeing or bleaching applied.

18th July 2022

Innovation in Textiles
 |  Finland

Sports/​Outdoor, Sustainable

Four months after announcing its first product made of Spinnova, adidas is bringing the adidas Terrex HS1 hoodie to stores. The mid-layer hiking hoodie has at least 30% of its fabric made from wood-based Spinnova fibre. It became available online and in select retail outlets from July 15th.

The unisex mid-layer is multi-functional – it works on the trails and rolls up into its hood for easy storage or even as a travel pillow, and it has been designed in a spectrum of sizes, genders and forms. It is supplied in the material’s natural colour and no dyeing or bleaching is applied.

“The Terrex HS1 embodies our ambition of helping progressive partners like adidas bring to market versatile products that don’t compromise on performance,” said Spinnova’s co-founder and CEO Janne Poranen. “We’re excited to see how consumers embrace our first commercial product with adidas and look forward to continuing our strong collaboration.”

Spinnova’s first commercial scale factory is expected to be completed in Finland by the end of this year. Together with its investor and joint venture partner Suzano, Spinnova aims to scale its global production to one million tons of fibre annually within the next 10-12 years – providing global fashion brands and retailers with a versatile and sustainable fibre at scale.

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