Fashion for Good has formed a strategic partnership with Altmat, a company transforming agricultural waste into high-value materials based in Ahmedabad, Gujarat, India.

The Altag Fibre Club is a consortium being formed to integrate AltMat’s fibres into mainstream production processes via a complete supply chain. This comprises  the Indian companies Adalberto, Alok, Arvind, Bhaskar Denim, Jindal Textiles, Maharaja Shree Umaid Mills, , Positive Materials, Sambandam Spinning Mills, Shahi Exports, Sutlej Textiles, Sweaters India and Vrijesh Natural Fibre and Fabrics.

The path to replacing conventional fibres with next-generation alternatives is riddled with systemic barriers, Fashion for Good observes, from limited production capacity to premium pricing and complex sourcing logistics. Meanwhile, material innovators struggle with the capital-intensive scaling process, difficulty securing consistent offtake commitments and navigating a fragmented manufacturing infrastructure that is ill-equipped for new input.

These mutual challenges create a systemic deadlock and despite significant innovation in alternative materials, widespread commercial adoption remains elusive. Without structured collaboration frameworks that distribute risk and align incentives, the disconnect between promising innovations and commercial implementation continues to impede the industry’s transition.

Fashion for Good an AltMat have created a collaborative framework that enables brands to pool resources and commit to minimum order quantities, reducing financial risk for both innovators and manufacturers.

“Advancing the Fibre Club with Altmat marks a significant step in scaling materials with real commercial potential,” said Katrin Ley, Fashion for Good managing director. “By connecting innovators like Altmat with committed brand partners, we’re building the infrastructure and demand needed to bring next-gen materials to market faster and more efficiently.”

“There’s no shortage of intent to adopt next-gen materials, but there is a lack of systems to actually make it happen,” added Shikha Shah, CEO and founder of AltMat. “With the Altag Fibre Club, we are closing that gap by connecting every link in the value chain, from farm to fibre to fashion. We’re not just introducing a fibre – we’re building the foundation for a new class of materials rooted in regeneration, resilience and real-world scalability.”

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