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18th January 2018, Vancouver, BC

Arc'teryx announces new leadership in design

Dan Green has been promoted to the position of VP Design at Arc’teryx after 17 years with the brand. © Arc’teryx Equipment Arc’teryx Equipment, a leader in technical high-performance outerwear and equipment, has announced that the company’s “ideas man” Dan Green has been promoted to the position of VP Design at Arc’teryx after 17 years with the brand. “My philosophy as a leader isn’t complicated— to encourage our design teams to constantly re-evaluate everything we do, so we can defend every direction we settle on,” commented Mr Green.

Dan Green’s history with the company has always been hands-on, working the design floor, starting with packs and moving to gloves, LEAF (Law Enforcement and Armed Forces) and equipment before taking the helm as its leader, the company says. “Ultimately, my task is to figure out how our product is going to be relevant in the future. We have a long history of making big moves into unexpected places and we’re pushing as hard now as we ever have. It’s an exciting time,” he added.

Dan Green comes with an extensive outdoor pedigree. Always outside, his interest in exploring eventually lead him into Project Caving, a highly specialised pursuit that involves mapping new cave passages, as well as skiing, climbing, navigating unknown terrain and an intrepid approach to problem solving. A constant passion for 25 years, the caving reflects Green’s design philosophy of exploration.

“We are driven by a powerful combination of curiosity and experimentation. We give ourselves time to make everything— to try, fail, learn. Our process is a simple mindset of believing that there is a better way. It’s really the only motivation we need,” he said.

“Our consumers are constantly evolving the way they experience the outdoors, at Arc’teryx our goal is to enable them with inspiring product innovations. The greatest strength Green brings to the team is his ability to connect the right people on projects. Collaboration is a key ingredient to the innovation development process at Arc’teryx,” said President/GM Arc’teryx Equipment, Jon Hoerauf.

“Dan has a history here that is rooted in being allowed the opportunity to do what comes naturally to him and that is to be hands-on, testing his ideas and seeking new directions. He is going to ground the team in what really matters and foster their creativity.”


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