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Blockchain assurance for Eastman’s Naia portfolio

Advanced digital technologies and supply chain modelling trace every phase.

12th July 2022

Innovation in Textiles
 |  Kingsport, TN, USA


Eastman is partnering with TextileGenesis to add track-and-trace solutions to its Naia-branded porfolio.

Naia cellulosic yarns and fibres – including  Naia Renew, made with renewable bio-based and molecularly recycled waste – are now fully traceable from raw materials to the final garment.

Using advanced digital technologies and supply chain modelling, TextileGenesis traces every phase of garment making, citing farm and factory locations and every process used to get a product from point of origin to its final retail destination.

The TextileGenesis system engages all tiers of a supplier’s ecosystem to create traceability based on five key principles:

-Verifying the point of origin by digitising any textile asset (fibre, filament, yarn, fabric, garment) to ensure there is no double counting.

-Capturing real-time shipment transactions across supply tiers.

-Value chain modelling, using augmented intelligence to gain insight into complex textile value chains along with wastage and loss factors

-Creating a cross-industry ecosystem by working with organisations, exchanges, established protocols and sustainable fibre producers – applying premier environmental, social and governance (ESG) standards.

-Supporting independent, third-party verification, including forensic fibre audits and verification of the ESG credentials of suppliers.

“Traceability in the textiles supply chain is a crucial step for a more transparent industry overall,” said Claudia de Witte, sustainability leader at Eastman Textile Fibers. “Joining the TextileGenesis platform is an exciting addition to our existing Naia verification programme.”

“Traceability is fast becoming a key prerequisite to sustainable product offerings,” added Amit Gautam, TextileGenesis CEO and founder. “Our partnership with Eastman will create unprecedented supply chain traceability for Naia fibres and filaments for retail brands.”

Naia cellulosic yarns and fibres are responsibly sourced from sustainably managed pine and eucalyptus forests to ensure no deforestation of endangered forests. For further sustainability, Naia Renew gives brands the opportunity to offer circularity at scale. Produced from 60% sustainably sourced and traceable wood pulp and 40% certified recycled waste materials, it creates new value from hard-to-recycle materials that would otherwise be destined for landfills, incinerators, or other undesirable end-of-life destinations.

“Understanding where materials come from is a vital part of a brand’s sustainability story,” said de Witte. “By working with TextileGenesis, we’re giving our brand partners a Naia travel log from factory floors to retailers’ doors, complete with snapshots that detail its journey across the value chain. In the end, this gives consumers the information they need to make ethical decisions about their fashion.”

TextileGenesis is a pioneering supply chain traceability platform for the fashion and textile industry, enabled by blockchain technology. Its Fibercoin traceability technology creates real-time traceability at article level from fibre-to-retail, creating an entirely new level of visibility for brands and retailers. The platform is custom-built for all sustainable fibres in the fashion industry such as man-made cellulosic fibres, sustainable cotton, responsible wool and recycled polyester – creating a sustainable network of leading fibre producers and hundreds of textile suppliers to ensure rapid deployment and scalability of the end-to-end traceability.

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