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Higher Circulose content in denim

Kingpins debut for new fabrics comprised of 50% new Swedish pulp from waste.

16th October 2023

Innovation in Textiles
 |  Amsterdam

Clothing/​Footwear, Sustainable

Advance Denim is launching the first denim collection featuring Gracell x Circulose viscose, made with a 50% blend of Circulose pulp.

Premiering at Kingpins Amsterdam taking place from October 18-19, the launch is the result of the determination Grace to commercialise viscose with a higher Circulose blend and Advance Denim’s dedication to pushing the boundaries of more sustainable denim manufacturing.

Circulose is the branded dissolving pulp created by Renewcell. The pulp, made of 100% recycled textiles, is the feedstock for cellulosic fibres and can be blended with wood pulp at the fibre production phase. Gracell is a high-tenacity viscose produced by Yibin Grace.

Two denim fabrics have been constructed – a 10.4 oz super soft comfort stretch fabric with a mixture of cotton, recycled cotton, Gracell x Circulose, Ecovero and spandex, and a 9.4 oz performance stretch fabric with cotton, Gracell x Circulose, recycled cotton and Lycra T400.

The launch follows the announcement by Grace of its successful trials of viscose staple fibre made with a 50% blend of Circulose pulp, improving on previous content of 30%.

“We value the pace at which this partnership came together as it is evident both Advance Denim and Grace are upholding their commitments to sustainability and that they recognise the urgency for action,” said Patrik Lundström, CEO of Renewcell.

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