NovaPoly is a recycled polyester yarn co-developed by Hugo Boss with two of the company’s suppliers Jiaren Chemical Recycling in China and NBC LLC based in the UAE.

Holding the trademark and exclusive usage for the first year, Hugo Boss aims to set new industry standards and has future plans to license NovaPoly across the fashion sector.

As part of the company’s Boss The Change initiative, the first Boss Green products featuring NovaPoly will be launched globally in October 2025.

NovaPoly is made from textile waste generated during clothing production as well as the post-consumer phase. It is enhanced with a natural additive that mimics the behaviour of natural fibres in the environment, making it degradable and eliminating microplastics.

NovaPoly complements existing efforts by the brand to develop alternatives to polyester and polyamide fibres, such as its existing partnership with HeiQ AeoniQ.

As part of the Spring/Summer 2026 collection for Boss Green, the yarn will be integrated into selected performance wear pieces.

www.hugoboss.com