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Leading Italian workwear fabrics manufacturer launches virtual showroom

The leading workwear fabrics manufacturer says it has devised an innovative marketing project designed to reproduce the experience of an exhibition.

9th November 2020

Innovation in Textiles
 |  Frosinone, Italy


The first Klopman Virtual Showroom, devised by the Italian-based workwear fabric manufacturer producing 40 million metres of fabric per year, is online now. This innovative marketing and communication project has been created to maintain close contact with customers even in a time of emergency, thanks to the most modern technologies, Klopman says.

“We are very proud to offer this new opportunity to our customers and to all those who would like to experience the Klopman world. Maintaining a constant dialogue with the market is even more important today because it has a long-term effect on mutually trustful relationships with our customers in the company,” said Amaury Sartorius, Managing Director of Klopman.

Amaury Sartorius, Managing Director of Klopman. © Klopman International.

"The Klopman Virtual Showroom has been designed considering every detail in order to ensure an interactive and immersive experience that reproduces, as much as possible, the sensations that we all experience  during  fairs and that this year we could not accomplish due to the Covid-19 emergency," continues Rossella De Angelis, Klopman’s Marketing Executive Manager.

Rossella De Angelis, Klopman’s Marketing Executive Manager. © Klopman International.

The Klopman Virtual Show-Room

The objective of the Virtual Showroom is to give its customers a 360° experience, focusing in particular to their needs and requirements, which is as similar as possible to the real thing.

One of the main aims of the showroom is to show the company's commitment to sustainability, illustrated by the evidence in the newly released fifth edition of its Sustainability Report. A significant space is given over to the world of Klopman green fabrics, a product that is the result of the company's pioneering commitment to sustainability and respect for the environment in workwear fabric production and use.

The platform offers visitors the opportunity to discover the company's latest Greenwear products, including the new sustainable fabric Vitalys, made with fibre obtained from wood pulp and recycling textile waste such as cotton scraps.

One-to-one advice and a Physical Touch Kit

Within the Virtual Showroom it also possible to have dedicated meetings with Klopman experts, to discover the products most suitable to your business and all their features and advantages. After the consultation, visitors can opt to receive a Physical Touch Kit to really ‘feel’ the products they have discussed - a perfect combination of real and virtual experiences, Klopman says.

Klopman Website

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